Video: MSP Unplugged On The Shifting MSP-Vendor Power Dynamic

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Paco Lebron and Corey Kirkendoll of podcast MSP Unplugged return in Part 2 of their Channel Insider: Partner POV interview with host Katie Bavoso. In this half of the interview, Lebron and Kirkendoll explain how they try to help their MSP audience members learn at their own pace and why it’s important to consider what a listener will find valuable no matter how far into their IT business journey they are or how far they want to go. Lebron reflects on how this mentality led to the creation of Techcon Unplugged, the event that’s for MSPs by MSPs which he cofounded with his former business partner that eventually inspired the series MSP Unplugged. Bavoso asks the hosts about what she observes to be a shifting power dynamic between solution providers and technology vendors. Vendors appear to be soliciting and implementing partner feedback more so than in years past. What’s driving this? Lebron and Kirkendoll both have their theories on why this is happening and when the shift began. How is this shift empowering the solution providers of the IT channel and influencing their decisions to partner with vendors? The guests discuss. And finally, it wouldn’t be a proper episode of Channel Insider: Partner POV without some client success stories. Lebron and Kirkendoll walk Bavoso through some of their favorite examples.