Video: How Velosio is Powering Mid-Market Digital Transformation

Velosio CEO Robbie Morrison discusses digital transformation during shifting cloud needs and economic disruption.

Written By: Katie Bavoso
Mar 20, 2025
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In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with Robbie Morrison, CEO of Velosio, to discuss how Velosio helps mid-market businesses navigate digital transformation, cloud migration, and AI adoption – especially during economically unstable times. Robbie dives into how Velosio partners with ISVs, their focus on industry-specific solutions (like horticulture!), and why targeting the C-level is key to tech adoption. 

🔹 Key Topics Covered: 

✔️ Velosio’s role in mid-market digital transformation 

✔️ The surprising role of IT in modern horticulture 🌱 

✔️ How CFOs & CROs drive cloud and AI adoption 

✔️ Helping businesses navigate economic disruption 

✔️ Success stories & the future of AI in business 

📌 Timestamps: 

00:00 – Intro: Meet Robbie Morrison & Velosio 

01:50 – What does Velosio do? 

02:50 – Who are Velosio’s customers & key verticals? 

04:00 – Why horticulture is a surprisingly high-tech industry 

06:30 – The importance of working directly with CFOs & CROs 

09:30 – Velosio’s vendor partners and cloud-first approach and solutions 

12:00 – Cloud migration: Choosing the right path for businesses 

14:15 – Economic challenges & how real-time data helps companies adapt 

18:50 – Working with independent software vendors (ISVs) 

25:00 – AI & data readiness: The next big shift in IT 

28:30 – A customer success story: Breaking down data silos 

31:00 – Vendor partner and solution shoutouts 

32:30 – Why businesses should consider Velosio as a partner

thumbnail Katie Bavoso

Katie Bavoso is a 2017 Regional New England Emmy-nominated broadcaster with over a decade of professional content creation, production, hosting, and interviewing experience. Starting her career off in TV news, she pivoted to the IT channel to help connect vendors, solutions and services providers, and IT buyers through exciting video content and storytelling. Katie is now the host of Channel Insider: Partner POV, a video and podcast series shining a light on the most innovative solution providers of the IT channel.

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