Video: How Velosio is Powering Mid-Market Digital Transformation

In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with Robbie Morrison, CEO of Velosio, to discuss how Velosio helps mid-market businesses navigate digital transformation, cloud migration, and AI adoption – especially during economically unstable times. Robbie dives into how Velosio partners with ISVs, their focus on industry-specific solutions (like horticulture!), and why targeting the C-level is key to tech adoption. 

🔹 Key Topics Covered: 

✔️ Velosio’s role in mid-market digital transformation 

✔️ The surprising role of IT in modern horticulture 🌱 

✔️ How CFOs & CROs drive cloud and AI adoption 

✔️ Helping businesses navigate economic disruption 

✔️ Success stories & the future of AI in business 

📌 Timestamps: 

00:00 – Intro: Meet Robbie Morrison & Velosio 

01:50 – What does Velosio do? 

02:50 – Who are Velosio’s customers & key verticals? 

04:00 – Why horticulture is a surprisingly high-tech industry 

06:30 – The importance of working directly with CFOs & CROs 

09:30 – Velosio’s vendor partners and cloud-first approach and solutions 

12:00 – Cloud migration: Choosing the right path for businesses 

14:15 – Economic challenges & how real-time data helps companies adapt 

18:50 – Working with independent software vendors (ISVs) 

25:00 – AI & data readiness: The next big shift in IT 

28:30 – A customer success story: Breaking down data silos 

31:00 – Vendor partner and solution shoutouts 

32:30 – Why businesses should consider Velosio as a partner