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Kicking off Channel Partners Conference & Expo, a panel of respected technology executives discussed whether or not cloud marketplaces have a place in the IT channel. The panel featured Vince Menzione, CEO of Ultimate Partner; Ryan Walsh, Chief Strategy Officer at Pax8; Dai Vu, Managing Director, Cloud Marketplace & ISV GTM Programs at Google; and Laurent Mechain, Vice President of Strategic Alliances for Elastic.

When cloud marketplaces first emerged from major hyperscalers in recent years, channel solution providers worried they may be a new form of competition. Now, supporters say it’s time to embrace cloud marketplaces.