Video: 1Path CRO on Defining the Mid-Market and its Customers’ Needs

Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

CRO Armon Aghaie discusses how 1Path carved out a niche in the mid-market. In Part 1 of this two part interview, host Katie Bavoso is joined by Armon Aghaie, CRO of the managed service provider 1Path. Armon details how finding the “sweet spot” in the market started with having straight-forward conversations about how the company defines the hotly debated mid-market and what exactly the business there need from solutions and services providers. He also explains the similarities between their clients, even if they are in different verticals, that helps 1Path standardize their approach to success while still considering the individual needs of each client business. Additionally, Armon tells the story of how he managed to bring a customer back from the point of severing ties with 1Path with a simple, honest conversation.