Video: 1Path CRO on Defining the Mid-Market and its Customers' Needs | Channel Insider

Video: 1Path CRO on Defining the Mid-Market and its Customers’ Needs

CRO Armon Aghaie discusses how 1Path carved out a niche in the mid-market.

Written By
Katie Bavoso
Katie Bavoso
Apr 3, 2024
1 minute read
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CRO Armon Aghaie discusses how 1Path carved out a niche in the mid-market. In Part 1 of this two part interview, host Katie Bavoso is joined by Armon Aghaie, CRO of the managed service provider 1Path. Armon details how finding the “sweet spot” in the market started with having straight-forward conversations about how the company defines the hotly debated mid-market and what exactly the business there need from solutions and services providers. He also explains the similarities between their clients, even if they are in different verticals, that helps 1Path standardize their approach to success while still considering the individual needs of each client business. Additionally, Armon tells the story of how he managed to bring a customer back from the point of severing ties with 1Path with a simple, honest conversation.

Katie Bavoso

Katie Bavoso is a 2017 Regional New England Emmy-nominated broadcaster with over a decade of professional content creation, production, hosting, and interviewing experience. Starting her career off in TV news, she pivoted to the IT channel to help connect vendors, solutions and services providers, and IT buyers through exciting video content and storytelling. Katie is now the host of Channel Insider: Partner POV, a video and podcast series shining a light on the most innovative solution providers of the IT channel.

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