Google Cloud Marketplace recently announced that it was expanding with three new initiatives that build on the Marketplace’s role as a growth engine for customers and partners.
The three new initiatives are:
- Improving partner deal economics by helping partners retain more earnings with a move to a variable revenue share model.
- Simplifying commit drawdown for purchases through channel partners.
- Unlocking new workloads with the Marketplace Customer Credit Program (MCCP) incentive.
The improving partner deal economics initiative
Partners can improve deal economics and retain more earnings by moving to a variable revenue share model.
The move will include revenue share from three percent to 1.5 percent for eligible partners and deals based on attributes like deal size, renewal, channel shift, or migrations.
“We are increasingly seeing demand from customers to transact deals of all sizes on Google Cloud Marketplace,” said Shaun Clowes, the chief product officer of Confluent. “Google Cloud’s updated approach to variable and deal-level revenue share will help better align our go-to-market strategies and generate more revenue at scale.”
Simplifying commit drawdown initiative
Starting June 9, all qualifying software purchases through Google Cloud Marketplace Channel Private Offers (MCPO) will result in a 100 percent commit drawdown tied to the final price on the private offer.
This change enables the full qualifying amount of the private offer, capped at 25 percent, to be applied to the customer’s minimum commitment obligations. It also simplifies the channel commit drawdown policy for purchases made through a Google-authorized channel partner.
“Unlike with other cloud marketplaces, we quickly learned that with Google Cloud Marketplace, we would be able to recognize the topline revenue of the transaction, and not only the margin,” said Olav Østbye, the CEO of managed services and consultancy firm O3 Cyber. “This has been a key differentiating factor for us and sets the scene for future engagements using Google Cloud Marketplace as a key strategic vehicle for us.”
New workloads with customer incentives
The last initiative announced by Google Cloud Marketplace includes enhancing customer incentives with the general availability of the MCCP.
Through this incentive, partners will receive help in driving net new workloads by providing customers with credits. These credits can be applied toward purchases of Google Cloud first-party services.
Additionally, customers can attain up to three percent in Google Cloud credits by purchasing an eligible ISV solution for the first time. This will help partners attract new customer wins and close deals faster.
Google Cloud Marketplace has been a growing catalog from Google and its partners. Read more about the latest platforms joining the Marketplace to enhance cloud adoption.