StorMagic to Launch New Global Channel Partner Program

StorMagic, an organization dedicated to solving edge computing challenges, recently launched a new global channel partner program. The program’s three-tiered structure empowers partners to deliver budget-friendly, simple on-site virtualization solutions and capitalize on VMware transitions.

VARs, OEMs, SIs, and others form the primary target for StorMagic channel opportunity

The program is built for value-added resellers (VARs), distributors, original equipment manufacturers (OEMs), systems integrators (SIs), agents, and technical alliance partners and offers expanded benefits, sales tools, and flexibility to meet customer needs.

“netgo has been partnering successfully with StorMagic for several years. StorMagic’s solutions perfectly complement our portfolio,” said Marcel Kleinsmann, IT Architect, at netgo. “We particularly appreciate the cooperation at eye level, the fantastic support (when we need it), and the simple and direct communication. The products always generate enthusiasm among our technicians because they ‘just work.’”

Participants in the new channel program can deliver solutions running on existing hardware, support high availability on two nodes, and reduce CapEx and OpEx– all while unlocking new margin potential and earning partner rewards.

The StorMagic Channel Partner Program’s three tiers are: 

• A Platinum Partner tier: Partners in this tier can receive StorMagic’s highest discounts (including renewals), access to SPIFFs and MDF, deal registration, partner directory listings, co-branded campaigns, technical and sales training, and exclusive promotions. These partners are expected to sell, implement, and provide services to customers. They also receive all benefits available to Gold and Authorized Partners.
• A Gold Partner tier: These partners benefit from significant discounts, access to MDF and SPIFFs, deal registration, training, marketing toolkits, and participation in co-branded programs. Further, Gold partners receive all benefits available to Authorized Partners.
• An Authorized Partner tier: This tier is primarily responsible for order fulfillment following sales and technical training. Partners in this tier gain access to discounts and renewals, sales and marketing assets, partner directory inclusion, and the ability to conduct customer transactions directly through the StorMagic Partner Portal.

“StorMagic is committed to helping our partners achieve their business goals by continuously delivering flexible, reliable, affordable virtualization solutions that help keep our customers’ organizations running,” said Susan Odle, CEO, StorMagic. “With this enhanced program, partners are uniquely positioned to help customers solve infrastructure challenges at decentralized locations, including managing migrating seamlessly from Broadcom/VMware, avoiding costly hardware upgrades and introducing more flexibility– all while maximizing their productivity and profitability.”

OEMs, SIs, agents, and technical alliance partners must complete sales and/or technical certifications. They will receive various benefits, including finder’s fees, co-marketing, and co-selling programs with assets and partner directory inclusion.

Partner programs are essential to helping organizations innovate and generate new business revenue. Read more about a recent partner program expansion to put businesses in control of how AI agents access and interact with their digital assets.