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1. Dominance Is A Bad Thing

1. Dominance Is A Bad Thing There’s nothing wrong with a company being successful, but when it turns into dominance, it’s an issue. Dominant companies can often times stifle innovation, hurt competition, and generally cause trouble in the marketplace. Android dominating the marketplace is slowly but surely starting to do just that. And it’s a […]

Written By

Don Reisinger

Dec 20, 2011

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1. Dominance Is A Bad Thing

There’s nothing wrong with a company being successful, but when it turns into dominance, it’s an issue. Dominant companies can often times stifle innovation, hurt competition, and generally cause trouble in the marketplace. Android dominating the marketplace is slowly but surely starting to do just that. And it’s a real problem for every stakeholder.

2. Security Woes

Android is a security nightmare for mobile device owners. The operating system has been home to several malware outbreaks in the last year, and according to the latest data, that trend will only continue in the coming months and years. Android is a lightning rod for malicious hackers.

3. Too Many Flavors

Because Android is open source, device makers can do whatever they want with the operating system to make it unique on their respective products. But that means there’s not a single, uniform experience across the Android ecosystem.

4. Everyone Wants to Make A Profit

Too many vendors see Android as a potentially profitable operating system. For them, that’s great. But those who want high-quality products across the board will be disappointed by what they find. While there are undoubtedly some nice Android-based devices in the wild, there are many more losers.

5. Multiple App Stores

Unlike the iOS ecosystem, which has a single App Store, Android has several. The two most prominent marketplaces come from Google (the Android Market) and Amazon (the App Store). Developers need to support multiple stores because of Android’s openness. And in the process, consumers don’t quite know where they should go.

6. Fragmentation

Google hasn’t done a good job of addressing fragmentation in the marketplace. There are a slew of Android versions, including Froyo, Honeycomb, Ice Cream Sandwich, and others, and mobile partners do a terrible job of updating devices. Fragmentation is becoming the norm in the mobile space.

7. Consumers Are Accepting Mediocrity

As noted, many Android-based devices are not living up to the standard set by products like Apple’s iPhone. And yet, consumers keep buying the devices that fall short. It appears that Android is creating a culture whereby consumers are willing to accept mediocrity. And that’s not a good thing.

8. Google Fans, Rejoice! But What About Everyone Else?

For Google fans, Android’s success is something to be celebrated. After all, their favorite company is dominating another market. But Android is also forcing customers into a Google-centric model that, in some cases, doesn’t hold up to other services out there.

9. Microsoft’s Desperation

Microsoft wants nothing more than to beat Android at its own game. But it hasn’t succeeded so far. Now Microsoft is getting desperate, inking deals with Nokia that likely won’t work and trying to take a piece of the Android revenue stream by licensing patents to device makers using Google’s operating system.

10. Expect More Acquisitions

Earlier this year, Google announced that it planned to acquire Motorola Mobility for $12.5 billion. The search company said it was to bolster its patent portfolio, but many believe it might go beyond that, as Google potentially eyes the hardware market. Next year, in response to that, other Android vendors might start to consolidate to safeguard themselves from a Google-Motorola team. And as history has shown, consolidation in any market typically isn’t a good thing.

1. Dominance Is A Bad Thing

Don Reisinger

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