Why Resellers Choose Kensington for Security and Ergonomics

As workplaces evolve, computer accessories have shifted from “nice-to-haves” to must-haves for productivity and compliance. Yet the market is overflowing with look-alike keyboards, mice, and docking stations, making it hard for resellers to differentiate or capture buyer interest.

For value-added resellers (VARs), the real opportunity lies beyond basic functionality. Today’s customers want accessories that improve security, comfort, and confidence in hybrid and regulated environments. That’s where Kensington leads the way. 

Kensington stands out from competitors like Logitech, Targus, and Belkin by combining physical data protection with ergonomic innovation, rather than focusing solely on performance. 

Additionally, the Kensington Advantage Program provides VARs with the opportunity to move beyond product sales, enabling them to offer comprehensive workplace solutions that enhance security, well-being, and trust.

Security and comfort: The new profit drivers for VARs

In recent years, the hybrid workplace has transformed the accessory market. Nearly one-quarter of new US job postings now feature hybrid work arrangements, according to Robert Half, and 64% of business leaders report that their organizations have adopted a hybrid model, based on data from OfficeRnD. 

This means that employees now work across various environments, including homes, offices, and shared spaces, creating new security and comfort challenges for IT buyers. However, resellers can translate these pain points into opportunities by emphasizing the security and ergonomic benefits of computer accessories, particularly for regulated industries and remote workers. 

Security in hybrid environments

While many industries can benefit from greater security, hybrid and remote teams are at greater risk as devices operate outside controlled networks. A Kensington report found that 93% of organizations have faced increased security risks since the pandemic, with 76% experiencing device theft, especially among those with hybrid (74%) and fully remote (94%) setups. 

To counter these threats, products like laptop locks and privacy screens help organizations protect data and maintain regulatory compliance.

The role of comfort in productivity

Meanwhile, ergonomic design has become a bottom-line issue. According to Liberty Mutual’s 2025 Workplace Safety Index, microtask and repetitive-motion injuries still cost US employers $1.8 billion annually. With millions of employees working extended hours at desks or kitchen tables, poorly designed setups can erode comfort and performance.

Ergonomic accessories, such as adjustable keyboards, precision mice, and monitor risers, have gained traction as companies recognize that comfort drives productivity and retention. As employers increasingly view ergonomics as a business investment rather than a perk, demand for these solutions continues to rise.

The Kensington advantage: Built for today’s reseller 

As a key player in the computer accessories market, Kensington offers a range of products that speak to both data security and ergonomic design. Specifically, Kensington enables VARs to offer compliance-ready solutions to clients in sectors such as:

• Healthcare: HIPAA-compliant privacy screens, washable keyboards, and locking solutions help medical teams protect patient data and maintain hygiene.
• Education: Rugged keyboards, lockable charging cabinets, and student-friendly tools withstand daily classroom use while keeping devices secure.
• Government and Federal: TAA-compliant, MIL-STD-810H-tested products ensure reliability in demanding conditions while safeguarding confidential information.

Across industries, Kensington has established itself as a trusted partner for IT procurement teams by offering a unique blend of security, durability, and ergonomic design. Whether at home or in the office, their products support workplace productivity by prioritizing device safety and employee comfort.

Partner with Kensington for performance and protection

For VARs, success depends not just on great products but on strong partnerships. Therefore, the Kensington Advantage Program (KAP) offers structured support and incentives that enable resellers to increase revenue and differentiate themselves in a competitive market.

Program Benefits

• Sales and Marketing Support: Access to co-branded collateral, demos, and training resources.
• Dedicated Expertise: Guidance from sales engineers who assist with technical recommendations and deployment strategies.
• Incentives and Promotions: Rebates, contests, and exclusive promotions to boost partner ROI.

These initiatives make it easier for resellers to position Kensington products as premium solutions that meet the evolving needs of customers, particularly for those in hybrid and regulated environments.

Why it matters

According to Mordor Intelligence, the global PC accessories market is projected to grow from 30.93 billion in 2025 to 54.82 billion by 2030, with a strong compound annual growth rate (CAGR) of 12.13%. This increase is driven by the rise of remote and hybrid work, which has led to higher demand for ergonomic solutions and computer accessories that enhance comfort, security, and productivity.

For resellers, this trend represents a major opportunity to move from commodity accessories to high-value, security- and ergonomics-focused solutions that align with enterprise priorities.

By partnering with Kensington, VARs can deliver products that protect data, support employee well-being, and ensure long-term reliability. Whether outfitting healthcare professionals, educators, or federal employees, Kensington offers a comprehensive, channel-ready portfolio backed by the resources of the Kensington Advantage Program.

In a marketplace where accessories are often interchangeable, Kensington delivers what resellers and end users value most: security, comfort, and trust. Join the Kensington Advantage Program (KAP) to access the tools, incentives, and expertise that help your customers stay secure, productive, and prepared for the future of work.