Xplifi Launches AI-Powered Lead Gen Platform for MSPs

AI-driven Lead as a Service (LaaS) organization Xplifi recently announced the launch of Xplifi MSP, a new platform to help MSPs consistently acquire high-quality leads at scale.

Product built with MSPs in mind as channel focuses on profitability

The solution is specifically designed for MSPs and utilizes AI to eliminate guesswork in prospecting. It delivers a curated stream of high-intent leads that match each MSP’s Ideal Customer Profile (ICP), saving time, reducing marketing costs, and boosting growth.

“We built a service that delivers a consistent flow of high-quality leads,” said John McCallum, CEO of Xplifi. “By identifying and targeting each partner’s ICP, we help MSPs focus their energy on closing deals– not chasing them.”

The key features of Xplifi MSP include:

• AI-powered ICP targeting: The platform builds and optimizes a custom target account list based on key criteria.
• Vertical-specific ABM campaigns: Its proprietary ABM engine delivers industry-relevant messaging to resonate with target buyers.
• High-quality, ready-to-nurture leads: The platform provides partners with qualified leads to directly plug into their sales funnel.

Additionally, the platform was purpose-built from the ground up to address MSP challenges, such as achieving consistent pipeline growth without hiring additional staff or overburdening existing teams. The platform enables MSPs to spend less time hunting for leads by providing AI-matched prospects with built-in vertical messaging.

“Xplifi MSP helps us streamline marketing, improve ROI, and scale faster,” said Raul Zayaz, CEO of ZTek Solutions. “We’re seeing more qualified conversations with the right prospects, which is exactly what MSPs need to grow.”

Xplifi MSP is available for an introductory price of $195/month. 

Xplifi connects businesses with IT services

Xplifi is an organization working to establish successful partnerships between businesses and IT service providers.

They serve industries across the spectrum, including healthcare, education, local government, professional services, construction and engineering, hospitality and restaurants, retail and ecommerce, nonprofit, and manufacturing.

The company connects organizations with MSPs to deliver IT solutions, such as cloud services, infrastructure management, and cybersecurity.

The featured providers in their MSP network include names like the Florida-based ZTek Solutions, GoCloud, ADNET Technologies, Pearson-Kelly Technology, and Level5 Management.

The channel is becoming increasingly more critical for B2B technology buyers– now more than ever. Learn more on why from Skillable’s CRO in a Q&A with Channel Insider.