Structured Launching Partner Marketing Execution Platform

Structured is announcing the debut of its AI-native Partner Marketing Execution Platform (PMEP), built to help enterprises activate and scale partner ecosystems.

Mult-agent PMEP promises to accelerate channel revenue

With this platform, Structured aims to remove the friction that has slowed partner marketing, which traditionally has relied on partners logging into portals, searching content libraries, assembling campaigns, localizing assets, and managing compliance on their own. 

The slow execution has led to a decline in engagement and stalled revenue opportunities.

The new PMEP will generate higher partner engagement, more campaigns in the market, increased pipeline creation, and clearer revenue visibility for the enterprise.

“Friction has been the hidden tax in partner marketing. When execution is complicated, partners disengage,” said Stacey Epstein, CEO of Structured. “Structured removes that friction. We make it effortless to build, localize, and launch campaigns so partners can focus on going to market. When more partners execute, pipeline grows, and indirect revenue becomes measurable. This is what we mean when we say: Every Partner, Activated.”

Conversational AI feature automates common workflows

The platform features an AI-powered “Just Ask” conversational experience that lets partners describe their goal. The platform then automatically builds, localizes, personalizes, and launches fully integrated, full-funnel campaigns, with built-in compliance and governance.

It also responds to direct input, automatically turning requests into fully built campaigns for those with more marketing expertise.

The PMEP combines generative AI for personalized content creation with agentic workflows that automate campaign execution, enforce compliance, orchestrate multi-channel programs, and continuously optimize performance at scale.

Among the core capabilities are:

• Agentic and generative AI capabilities: Multi-agent architecture autonomously researches markets, generates campaigns, optimizes messaging, enforces compliance, and orchestrates execution. 
• Centralized content and campaign library: A single system of record for approved assets, messaging, and integrated campaign templates, enabling enterprises to govern brand, compliance, and regional variations at scale.
• Automated localization and brand governance: Dynamic adaptation across over 130 languages and regions with built-in brand controls and compliance safeguards.
• Pre-built, configurable campaigns: Enterprises can deploy fully integrated, multi-channel campaigns that partners can co-brand, tailor to their audience, and launch with minimal effort.
• Full-funnel campaign orchestration: Coordinated execution across email, social, webinars, and paid media, including workflow automation and performance tracking.
• Performance visibility: Real-time insight into partner engagement, campaign activity, and lead volume.

Structured notes that their architecture is designed for channel complexity, including partner tiers, global brand governance, regional compliance, and ecosystem-level reporting. 

The architecture is cloud-flexible and designed to support multiple enterprise AI environments, enabling customers to deploy the platform within their preferred cloud infrastructure and support differing AI models.

Deployment across the Microsoft partner network

Further, Microsoft is deploying the platform across its global partner network, one of the largest channel environments in the ecosystem.

Microsoft had partnered with Structured during development to validate the platform at enterprise scale. Now living across Microsoft’s global partner ecosystem, PMEP supports localized campaign execution, workflow automation, and performance visibility across regions. 

Additionally, Structured is powering channel marketing for enterprises such as IBM, Google, Zoom, Dell, and ServiceNow, with a 98% enterprise retention rate, according to the company.

Structured continues to make big news as the organization aims to grow. Read more about the company’s recent appointment of Stacey Epstein as CEO to further scale its AI-native partner marketing platform.