Identity vulnerability management vendor Anetac is announcing significant growth through its channel partners today. Channel Insider spoke exclusively with CEO and Co-Founder Tim Eades and an Anetac partner to learn more about how the company is scaling with the channel at the forefront.
Anetac co-founder on how the company differentiates itself and drives growth
Anetac is the fourth company founded by Eades, who has deep expertise in technology startups. With this latest venture, Eades has set out to solve a problem he says others in the space have failed to address.
“Our business has taken off by aligning with definitions already understood in the market and then differentiating to solve a different problem,” Eades said.
The Anetac solution targets disparate identity access rights across tech stacks. The platform offers real-time streaming visibility, access chain mapping, and AI-driven behavioral analysis of nonhuman service accounts, ultimately reducing the potential attack surface.
“People are focusing on this in some cases because they’re being forced to by cyber insurance providers,” Eades said. “That provider isn’t going to pay out if it’s determined the company had known vulnerabilities. This isn’t going away either. Every AI agent is essentially an identity, and ensuring that it only does what you tell it to do will be crucial.”
“If history has taught us anything about identities, it’s that they are typically over-privileged in environments,” Eades added.
In October, Anetac released its inaugural Identity Security Posture Management (ISPM) report, which revealed alarming trends in machine identity vulnerabilities. The findings, based on a comprehensive survey of 201 identity security professionals, found that 75% of organizations report the dangerous practice of using service accounts as human accounts or vice versa, while 76% of IT security professionals acknowledged that their service accounts have direct access to their company’s most sensitive data.
Why Anetac stands out to its partners in a crowded security market
Security consultancy firm Richey May has collaborated with the Anetac team and its product to enhance identity security for its clients. Its CISO, Michael Nouguier, says mutual connections on the Anatec team first formed the partnership, and the promise of the technology quickly proved its value.
“It’s a problem that a lot of organizations that have existed for longer than four or five years really do face, because there are lots of identities created through legacy tech that have access and are just sitting in environments,” Nouguier said. “We are always trying to solve customer problems, and Anetac happens to solve some of those problems really well.”
As with most vendors in the channel, the technology itself is only one half of the equation driving success.
To Nouguier, the power of channel relationships lies in the trust and mutual success driven by partnerships. Anetac’s willingness to work with its team on creating proof-of-concept GTM plans through an assessment for clients has demonstrated that power.
According to Anetac, that partner-led assessment program has achieved an 84% customer conversion rate, and Nouguier highlighted the value in allowing clients to see how the solution expands visibility into risks first-hand even before signing a full contract for new services.
Anetac, for its part, has been firmly within the channel since day one, according to Eades.
“From minute one, we were channel-first and channel-only,” Eades said. “Vulnerability management is a hygiene problem, fundamentally, and organizations are only going to allow trusted advisors to address these issues. We need channel partners, with their deep connections and the trust they build with their clients, to be successful in this market.”
That commitment to the channel has already shown significant success, with customers expanding their deployments and increasing annual recurring revenue by 277% in less than six months, according to information provided by Anetac.
What comes next for the startup seeing early success
While the Anetac team is celebrating the momentum they have built thus far, they don’t seem content to rest on their laurels. Instead, Eades says the company is actively planning further market reach by growing its partner base as it continues to show value in the market.
“If I have 45 partners and our competitors have thousands each, then my job is to go and recruit those partners,” Eades said. “Our growth journey is based on nurturing our partner community.”
Anetac is also expanding its reach to address human and non-human identity vulnerability management, a move Nouguier says demonstrates the significant potential Anetac has for its partners.
“The greatest risks to an organization are what people can do, and they are tackling it head-on,” Nouguier said. “They’re taking all the telemetry they have access to and expanding it to human and nonhuman, basically saying we might as well show you everything. We’re excited to keep leveraging Anetac.”
The company also plans to build on its early success in bringing partners and users together to share a community-based approach to growth. In October 2024, Anetac launched the Anetac Linked Community, the first-ever identity vulnerability community in the market. This collaborative space brings together cybersecurity leaders, practitioners, and researchers to learn and engage with experts around identity vulnerabilities related to human and non-human identities.
Building on this momentum, Anetac then created its first user group in February 2025, bringing together security professionals from finance, healthcare, retail, and critical infrastructure sectors. The quarterly forum enables members to share best practices, discuss emerging identity vulnerabilities, and collaborate on solutions across industries.
“Security challenges and best practices don’t exist in isolation,” said Baber Amin, the chief product officer at Anetac. “The Anetac User Group creates a unique opportunity for professionals across different sectors to share insights, learn from each other’s experiences, and collectively enhance their identity security posture.”
Eades said his approach to technology is rooted in a personal philosophy centered around solving problems.
“I get excited by solving problems clearly and quickly for people,” Eades said. “This is my fourth company, but this is my simplest by a mile. We solve a real problem with a fast and simple solution.”
Anetac is one of many security vendors pursuing growth through the channel. Catch up on the incentive announcements made by Malwarebytes during the RSA Conference (RSAC).