Google's meteoric rise from search engine specialist to technology superpower has not come without consequences. Companies that once thought of Google as a computing kindred spirit now see it as a top competitor as the company sticks its finger in just about every pie on the window sill: mobile computing, cloud applications, online advertising, analytics, travel, social media and more.
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Apple
2010 saw Apple duking it out with Google over smartphone supremacy. According to NPD analysts, Android has got the edge in the U.S. market over iPhone, though Apple says globally iPhone still rules.
ResRIMearch in Motion
RIM may still be standing on the top of the smartphone heap, but Android's rapid rise in 2010 is making Blackberry look more like an also-ran than a market leader.
Microsoft
Be it in smartphones, search or productivity apps, Microsoft is being bombarded by Google innovations that are cutting into the Redmond giant's profits. Don't expect Ballmer and company to take the manhandling lying down.
Amazon
Google has not made many friends at Amazon since it decided to get aggressive about putting loads of e-book content up on the Web for free.
Zoho
Google may be the pioneer in cloud productivity apps, but it's hardly flying solo. Other companies such as Zoho, which claims to be more business-friendly, are vying with Google to make a claim on our productivity and collaboration budgets.
Facebook
There's no doubt that Google and Facebook are both guilty of looking covetously upon one another's businesses. However, Facebook's e-mail has gotten pretty tepid responses while Google Buzz generated a ton of bad publicity on the privacy front last year.
Mozilla
Google's been stepping all over Mozilla's anti-establishment turf with it's Chrome browser fighting for Firefox's share and loads of e-mail tools that make folks wonder why they need a client-based alternative such as Thunderbird at all.
Intel Technology Provider Program
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WindowsForDevices.com is the comprehensive news site covering Windows embedded technologies. Visitors get news, technical white papers, opinion columns and extensive directories covering the products and companies in the marketplace. Click Here
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