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Top 10 CIO Influencers When Choosing a General Service Provider - 5. Company Reputation or Recommendations
( Page 7 of 11 )

While brand familiarity may not be a major concern, CIOs believe in word of mouth and recommendations. When choosing a VAR, a company's reputation or the service provider being recommended by another company was considered a deciding factor by 28 percent of CIOs surveyed.





 
 
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Slideshow Index:
  1. Top 10 CIO Influencers When Choosing a General Service Provider
  2. 10. Security
  3. 9. Low Price
  4. 8. Consulting/Professional Services Capabilities
  5. 7. Ease of Doing Business
  6. 6. Brand Familiarity
  7. 5. Company Reputation or Recommendations
  8. 4. Customer Service
  9. 3. Reliability of Products/Services
  10. 2. Quality of Products/Service
  11. 1. Best Value for the Money