Channel News and Analysis - Channel Insider
Empowering the next generation Channel
 

Bull’s Eye Awards
Nominations Open for Channel Insider 2009 Bull’s Eye Awards
Nominations are now open for the Channel Insider 2009 Bull’s Eye Awards, which recognize excellence in customer service, technology prowess, business acumen, channel leadership, communications and community building, and innovation among vendors, solution providers, distributors and channel services companies.



Sponsored Links
  • Control VM Sprawl, What You Don’t Know Can Hurt You
  • FREE Sophos Encryption Tool: Encrypt, compress and share files easily
  • LSI 6Gb/s Portfolio Expands to Include SATA+SAS HBAs
  • Reduce the cost of managing your mobile workers.
  • Find out 7 Ways to Drive Data Center Efficiency
  • SonicWALL breaks through network and email gridlock
  • Save up to 40% on calling costs with Avaya Aura™



  •  

    Sun, Intel Patch Up Their Differences

    in Channel News and Analysis


    Article Rating:starstarstarstarstar / 0
    Article Views: 793

    Rate This Article:
    Add This Article To:
    Business needs drive longtime rivals to join hands.

    After years of animosity and public sniping that often came from the highest levels of both companies, a partnership between Sun Microsystems and Intel made too much business sense for the tech giants to ignore.

    For Sun, the announcement of the partnership Jan. 22 is a way of expanding its growing x86 server business beyond those systems powered by Opteron chips from Intel rival Advanced Micro Devices. It also puts Sun on an equal footing with such competitors as Dell, Hewlett-Packard and IBM, which offer both Intel- and AMD-powered devices.

    For Intel, it's another major OEM to sell to, and one that AMD had claimed as its own for several years. Intel, which had been slow to respond to AMD's technological advances over the past few years, has stepped up and taken the lead in such areas as 65-nanometer manufacturing and quad-core technology.

    "There is little doubt that much of the charm of the Sun/Intel pairing lies in the overturning of the companies' historical, mutual disdain," said Charles King, an analyst with Pund-IT, in a report. "Two-plus years after initially ignoring the 64-bit x86 boat launched by AMD (and losing one-quarter or more of the x86 server market as a result), Intel spent 2006 refreshing its entire server and PC processor lines with solid new products. In other words, if Sun and Intel were going to get together, it would be difficult to find a better time."

    Resource Library:

    At the San Francisco event announcing the partnership, Sun President and CEO Jonathan Schwartz said his company would produce new Xeon-based x86 servers and workstations later this year. In turn, Intel announced that it will support Sun's Solaris operating system and will encourage software makers to support Solaris on Xeon platforms, thus giving Sun access to a much broader audience. The agreement also means that Intel will support open-source communities from Sun, including Open-Solaris, Open Java and NetBeans.

    "For us, it's an historical moment," Schwartz said, adding that the two companies—both based in Santa Clara, Calif.—have a chance to benefit from the exchange of technologies and engineering expertise each owns.

    Schwartz said the time was right for Sun to offer x86 systems that will use single-core, dual-core and quad-core Xeon processors, particularly with the continued growth of Solaris 10 on those systems and the overall financial strength of the company. On Jan. 23, Sun announced revenues of $3.6 billion for the second quarter of fiscal 2007, a 7 percent jump over the same period the previous year. Profits increased to $126 million; Sun lost $233 million during the same quarter of fiscal 2006.

    Intel CEO Paul Otellini said the agreement gives Intel a bigger presence in the enterprise server space, especially in the financial sector and within telecommunications. The partnership also enables Intel to collaborate with Sun on issues ranging from virtualization to data center solutions to high-performance computing.

    "I think … Sun has been really aggressive with its x86 product line, and this is where they have to go," said Gordon Haff, an analyst with Illuminata. "For a while, when Sun was only an AMD shop, that [relationship] proved to be the differentiator. Now, Sun has a much broader and much more mature product line, and the company really needs to be able to offer products from both companies."

    For Intel, the deal is another step in its efforts to keep a distance between itself and AMD, Haff said.

    "It's a very tough competitive battle between them," Haff said. "For a while there, Intel got lazy, and they kind of viewed themselves as the only game in town."

    Henri Richard, chief sales and marketing officer for AMD, in Sunnyvale, Calif., called the announcement a positive result for users.

    "AMD believes in competition as a positive force," Richard said in a statement. "Sun was among the first to listen to its customers and offer choice through AMD to a long-monopolized x86 server market. As advocates for choice, AMD recognizes Sun's desire to provide the same for its customers."





    Discuss Sun, Intel Patch Up Their Differences
     
    >>> Be the FIRST to comment on this article!
     

     
     
    >>> More Channel News and Analysis Articles          >>> More By Scott Ferguson
     


     


    [ci] feeds
    XML
    Add Channel News, Product Reviews, Trends and Analysis to your RSS newsreader or My Yahoo!


    HTML PLAIN TEXT

    Keep on top of news for VARs and Resellers with CI's Weekly Newsletter and Alerts.

     


    CHANNEL RESOURCE CENTER
     
     
    Enterprise Mobility Zone
    The Enterprise Mobility Zone (EMZ) blog is a tool designed to help senior IT executives discuss, create and deploy next-generation mobile strategies in their organizations.
    Go beyond yesterday's tactical approach to mobility!
     
    Build A More Efficient Data Center
    Demands are growing but budgets are not. Solve your pressing IT issues using the resources you already have. Determine which technologies can help you drive efficiencies and how they are applied. Gain a quick ROI on new initiatives
    Find out how
    Let Enterprise TechBrief do the work for you. Aggregated content, tech news, product reviews, vendor updates, how-to’s—all you need to boost your efficiencies and cut costs, all from one place.
    enterprisetechbrief.com