News: The security and control vendor decided to place its bet on the channel in a bid to grow North American revenue.Security and control vendor Sophos is converting to a 100 percent channel sales strategy for North America, the company announced April 9.
The new Sophos Partner Program offers three levels – Platinum, Gold and Silver with tiered benefits – plus lead distribution to qualified partners, online deal registration and dedicated pre-sale and post-sale support.
Sophos officials said that all levels of partners can market the company's complete line of products.
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The company, with offices in Oxford, England and Boston, said that marketing support and training programs are also available to help with new customer acquisition and incremental sales.
"We have a long history of working successfully with channel partners in North America, and we intend to meet market demand by deepening those channel relationships, particularly with partners that exhibit our same philosophies and aggressive goals," said Mark Hatton, Sophos North American president, in a statement. "Adopting a 100 percent channel model will help to ensure our continued rapid growth in North America this year and beyond."
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