The New York-based company recruited Venkat Gaddipati as senior vice president and CTO—a new position in which he will be responsible for leading technical strategy and implementation at OnForce.

The announcement comes less than two weeks after the company unveiled its MarketView Index, the new research section of OnForce's Web site that gives users a window into aggregated work order trends over the past 90 days, compiled into a state-by-state chart.

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Gaddipati comes to OnForce from UPromise Investments, an educational savings and investment company. As one of the founders of that company he drove the technical strategy, recruiting a team of about 40 technologists to create an infrastructure to handle the company's $15 billion in assets under management and 1.5 million investment accounts. On busy days the company would process $70 million to $80 million, Gaddipati said.

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In his new role, Gaddipati is looking to take OnForce's infrastructure to the next level, scaling it to handle increasing traffic loads.

"OnForce's system has been built well, and it works remarkably well," he said. "I want to take care of it and take it to the next level by looking at the scalability of the system, tools, technologies and processes that can be put into practice."

"Venkat's experience with UPromise Investments and what he was able to accomplish—building the team and the platform—is the type of leadership we want at OnForce," said Paul Nadjarian, the company's senior vice president of marketing, who added that the addition of Gaddipati "rounds out an executive team that is now fully staffed."