Dell Takes Channel Partner Program to Canada, Europe

Two and a half months after it launched its formal partner program, PartnerDirect, in the United States, Dell is ready to export it.

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The PC maker announced Feb. 12 that PartnerDirect is now available in Europe and in Canada. The programs offer the same features as the program in the United States—a two-tier program supported by Dell's sales force that Dell says is designed to reward value, not volume. It will also include deal registration to help minimize channel conflict, Dell said.

For more details on Dell's PartnerDirect program, click here.

Dell said deal registration will be available in Canada starting on March 17. It did not specify a date for deal registration availability in Europe.

In addition, Dell announced that Frank Fuser has been appointed to head up PartnerDirect in Canada. As vice president of channel programs, he will implement the PartnerDirect program within Dell's commercial and SMB businesses in Canada. He previously worked as a director in Dell's services organization.

PartnerDirect is available now in Canada, Austria, Belgium, Denmark, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland and the U.K. It is coming soon to the Czech Republic, Luxembourg, Poland, Portugal, and Slovakia.