The move to private equity ownership would spare the company from Wall Street's laser-like spotlight and allow it to focus on increasing its margin—in contrast to the sales and revenue growth demanded by Wall Street, consultants familiar with this kind of deal said.

"They could do a lot more with their business without so much public scrutiny of every dime and dollar," said Diane Krakora, president and CEO of Amazon Consulting, a VAR consulting firm.

"High tech, in particular, has been under enormous pressure to deliver quarter after quarter of growth," said Ann Zink, chief strategy officer of AZtech Strategies, a go-to-market channel consulting firm.

Multiple private equity firms are in talks to buy CDW, which has a current market capitalization of $6 billion, according to a report in the Wall Street Journal. Chicago's Madison Dearborn Partners is leading the pack, the report said.

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CDW did not respond to requests for comment.

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"It's a landscape-changing event," said Martin Wolf, president of Martin Wolf Securities, based in San Ramon, Calif. Martin Wolf Securities works with service-based companies, including VARs, on mergers and acquisitions. Wolf called the potential CDW buyout the most meaningful transaction since he started in the business in 1984, the same year that CDW was founded.

"They have a stunning valuation, and I've maintained for some time that they are the best operator in the space, but they have not been rewarded for the past five years," Wolf said. For instance, CDW's compound annual growth rate over the past five years has averaged 5 percent while its share price appreciation has been just 2 percent for the same period, Wolf said.

Even more importantly, to VARs, the potential CDW deal signals that the channel itself is undervalued, according to Wolf, and it sets a theoretical ceiling on what channel companies are worth.

"It will set a benchmark for years to come, should it happen," he said.

CDW's share prices have moved up recently by more than 20 percent since the beginning of April, according to the Wall Street Journal report. In 2006 the company reported net income of $266.1 million on sales of $6.79 billion.

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The move to go private would also set the stage for CDW to make a series of its own acquisitions that could boost profitability. And while the company has room to expand internationally, there are also plenty of ways for it to expand in its existing geographic markets too—a more likely choice for CDW, given its recent strategic moves.

Both Wolf and Krakora said they believe that if the company is bought by private equity firms and taken private it will most likely focus on the more lucrative services and solutions business, such as that pursued by CDW's recent acquisition target, Berbee Information Networks. CDW announced plans to acquire Berbee in September 2006.

"I'm assuming they will be looking to move up the value chain to accelerate growth," Wolf said. "By selling services they could significantly increase profitability," he added, noting that Berbee's gross margin is significantly higher than CDW's.

And while most solution provider companies are already private companies, Krakora said, the growth of the overall channel has piqued the interest of private equity firms.

And, according to Wolf, "When the largest company is a target, it sends a signal that everything is in play… I do know a lot of people are getting phone calls from private equity firms," he said.