Channel News and Analysis - Channel Insider
Empowering the next generation Channel
 

Bull’s Eye Awards
Nominations Open for Channel Insider 2009 Bull’s Eye Awards
Nominations are now open for the Channel Insider 2009 Bull’s Eye Awards, which recognize excellence in customer service, technology prowess, business acumen, channel leadership, communications and community building, and innovation among vendors, solution providers, distributors and channel services companies.



Sponsored Links
  • Control VM Sprawl, What You Don’t Know Can Hurt You
  • FREE Sophos Encryption Tool: Encrypt, compress and share files easily
  • LSI 6Gb/s Portfolio Expands to Include SATA+SAS HBAs
  • Reduce the cost of managing your mobile workers.
  • Find out 7 Ways to Drive Data Center Efficiency
  • SonicWALL breaks through network and email gridlock
  • Save up to 40% on calling costs with Avaya Aura™



  •  

    Avnet, Sun Announce Storage Partnership

    in Channel News and Analysis


    Article Rating:starstarstarstarstar / 0
    Article Views: 852

    Rate This Article:
    Add This Article To:
    Sun keeps pace on its post StorageTek purchase storage strategy by signing Avnet.

    Distributor Avnet is entering a new agreement with Sun Microsystems to sell the Santa Clara, Calif.-based vendor's entire portfolio.

    The new agreement comes as Sun looks to continue growing its storage business in the wake of its purchase of StorageTek (Storage Technology) for $4.1 billion in 2005.

    Avnet had a long-standing relationship with StorageTek and the new agreement was a natural and profitable extension of that partnership, said Jeff Bawol, senior vice president of Avnet's Partner Solution's Enterprise Software and Storage unit.

    Resource Library:
    Under the newly minted agreement, Avnet will gain access to the full line of Sun storage products, such as its line of Opteron-based technology. The partnership also means that Avnet will start selling the vendor's Sun Fire Servers.

    Bawol said his unit is already receiving interest from its VARs about the revamped relationship with Sun.

    "We have been getting weekly calls from our different partners who want to know when they can get started," Bawol said.

    Click here to read more about Arrow Electronics launching a business unit around Sun's storage solutions.

    For Sun, the agreement helps strengthen its presence in the channel.

    "This shows that Sun is committed to the channel business," said Jeff Barteld, director of U.S. channel sales at Sun.

    "Two-thirds of our business is through channel partners. It makes sense to strengthen our relationship with Avnet and expand our relationship with the channel."

    The acquisition of StorageTek was seen as a way to help build Sun's budding storage business as it prepares to compete against EMC, Hewlett-Packard and IBM for position in the data center market. The Avnet partnership is an extension of that strategy to the channel.

    With the StorageTek acquisition, Sun is able to bundle servers and storage as a complete package, much the same as HP and IBM have done for years.

    In May, Sun CEO Jonathan Schwartz announced that storage is one of three areas that the company intends to grow in the next several years. By 2010, some analysts believe the storage market will reach $65 billion worldwide.



    Discuss Avnet, Sun Announce Storage Partnership
     
    >>> Be the FIRST to comment on this article!
     

     
     
    >>> More Channel News and Analysis Articles          >>> More By Scott Ferguson
     


     


    [ci] feeds
    XML
    Add Channel News, Product Reviews, Trends and Analysis to your RSS newsreader or My Yahoo!


    HTML PLAIN TEXT

    Keep on top of news for VARs and Resellers with CI's Weekly Newsletter and Alerts.

     


    CHANNEL RESOURCE CENTER
     
     
    Enterprise Mobility Zone
    The Enterprise Mobility Zone (EMZ) blog is a tool designed to help senior IT executives discuss, create and deploy next-generation mobile strategies in their organizations.
    Go beyond yesterday's tactical approach to mobility!
     
    Build A More Efficient Data Center
    Demands are growing but budgets are not. Solve your pressing IT issues using the resources you already have. Determine which technologies can help you drive efficiencies and how they are applied. Gain a quick ROI on new initiatives
    Find out how
    Let Enterprise TechBrief do the work for you. Aggregated content, tech news, product reviews, vendor updates, how-to’s—all you need to boost your efficiencies and cut costs, all from one place.
    enterprisetechbrief.com