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    Arrow Electronics Enhances Sun Service Leads Generation Tools

    in Channel News and Analysis



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    Managing leads just got easier for iForce partners at Arrow Electronics' MOCA Division.

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    Englewood, CO.–Arrow Electronics's MOCA Division, a channel development provider for Sun Microsystems, this week rolled out new tools for its Vortex online lead management system.

    The new Vortex service section is designed specifically for Arrow iForce partners to manage Sun business services. Designed for iForce partners in 1999, Vortex tracks leads generated by tailored marketing campaigns.

    Bill Page, vice president of services, MOCA Division, said "because services will be a major growth area in 2004, we created a tool to help iForce Partners to identify, manage and fulfill Service opportunities within their install base from a centralized location. Our goal is for Vortex to become an invaluable aid in helping our customers increase services revenue faster and easier."

    The service section offers four categories of support:

  • Renewal Tool which automatically tracks hardware warranty and service contract expiration dates to help iForce Partners maximize renewal opportunities.

  • Forms Center which includes templates and service order forms to help partners minimize data entry, insure accuracy, and electronically send orders to Arrow's Service renewal Team.

  • Information Center which includes resources such as Sun and Arrow contacts and announcements.

  • Sun Service Database which links directly to Sun's Service contract database, allowing partners to sort and query contracts and export contract lists to an Excel spreadsheet.

    MOCA is hosting webcasts to train partners to use the Service Section tools. To date, 75 have been trained and the MOCA division will host additional webcasts and onsite training next year.




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