SHARE
Facebook X Pinterest WhatsApp

ASCII’s Journey to India

ASCII Group, a U.S.-based collective of small-business VARs and systems integrators, has launched an India affiliate—ASCII Group India—to connect with U.S. vendors with on the subcontinent. The Indian organization, a partnership between ASCII Group, of Bethesda, Md., and Cyber Learning, a Washington-based IT training advocate, aims to bring U.S. education and training standards to the […]

Written By
thumbnail John Hazard
John Hazard
Aug 29, 2006
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

ASCII Group, a U.S.-based collective of small-business VARs and systems integrators, has launched an India affiliate—ASCII Group India—to connect with U.S. vendors with on the subcontinent.

The Indian organization, a partnership between ASCII Group, of Bethesda, Md., and Cyber Learning, a Washington-based IT training advocate, aims to bring U.S. education and training standards to the VARs of India and serve as an outlet for U.S. manufacturers trying to reach the Indian market through small resellers and SIs, said Alan Weinberger, chairman and CEO of ASCII Group.

The endeavor also has the support of several U.S. vendors, the largest of which is CA, ASCII said.

“It is about making inroads to the smaller organizations in the Indian IT market,” Weinberg said. “These companies, they know the top 100 VARs in India. They don’t need any help there. But this is reaching the masses and in an efficient way.”

Eventually, Weinberg envisions Indian manufacturers tapping ASCII (and its 2,000 members) to reach small U.S. VARs in a similar fashion.

Pointer Indian firms struggle to retain employees. Click here to read more.

Approximately 200 Indian VARs have begun participating in online forums, meetings and training, as the group works toward an initial goal of 1,000 in 12 months, ASCII said.

Recommended for you...

SolarWinds Launches AI Agent and Expands AI Features
Jordan Smith
Oct 15, 2025
AI Wave, Economy Fuel Major Tech Layoffs Worldwide in 2025
Luis Millares
Oct 15, 2025
Check Point & Wiz Partner on Integrated Security Solutions
Jordan Smith
Oct 15, 2025
NetApp Announces Solutions for AI, Cloud, and Cyber Resilience
Jordan Smith
Oct 14, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.