HP says it will go "All Out" for partners, but will partners go "All In" for HP? Partners
have expressed skepticism over Hewlett-Packard CEO
Mark Hurd’s announcement Feb. 25 that if solution providers are willing to go
"All In" on HP products and services the vendor will go "all
out" to help them succeed.
At HP’s partner conference in Las Vegas, running from Feb. 25-27, one VAR
who wished to remain anonymous said the "All In" promise, verbalized
by Hurd and splashed across banners, posters and event collateral, made her
feel as though partnering with HP is a gamble that partners might lose.
Hurd's keynote accentuated the vendor's growth and the strength of its
channel partner organization, but he also acknowledged the vendor's
shortcomings. Hurd admitted that the company still struggles to eradicate
channel conflict and is sometimes slow to respond to partner needs and that
partners often have a difficult time engaging with the vendor.
Click here to read more
about Mark Hurd's keynote at the partner conference.
Ryan Vestby, executive vice
president of CompuVision, an HP partner based in Edmonton,
Alberta, said that while he appreciated
Hurd's candor in admitting to HP's flaws, it did little to placate him.
"He
didn't do much more than take the bullets from the gun, so to speak,"
Vestby said. "If a customer calls you, irate about three things, the
best thing to do is admit to those three mistakes and then say, 'This is what
we are doing to fix it,'" he said, adding that the tactic didn't do
anything to alleviate the problems, though it may have served to ease some VARs'
minds.
Another
HP partner based in Florida, who did not wish to be identified, told Channel
Insider that Hurd's message and acknowledgment of HP's shortcomings resonated
with him, and that his company have not only experienced the issues Hurd
mentioned, but have lost deals due to conflict with HP's direct sales teams.
"I
think the keynote was right on," the VAR said,
adding that his company has lost large deals because of HP's snail's
pace. "It would take weeks to put an order, a deal together,"
he said, because of the time it took to get deal registration approvals or
order fulfillment. "They're just slow," he said.
Click hear to read how
Mark Hurd will go out onto the channel street.
The
solution provider said that HP also circumvented the VAR and
closed some deals with its direct sales force. "We introduced our HP
representative to a couple of opportunities we were working on," he said,
"and the next thing we knew, they told us, 'We'll be handling the
relationship from now on.'"
Hurd
said in his keynote that the channel is a key weapon in HP's go-to-market
strategy, and that HP's sales force is not encouraged to close deals via a
direct-sales model. Hurd said HP does its best to make sure the channel is
the preferred method of generating demand and driving business, but inferred
that there is a time and place for each sales model.
The difficulty, Hurd said, is avoiding a situation such as "a bunch of
5-year-olds at a soccer game, where everyone rushes to try to get part of the
same ball. We need players to play their position and create demand in
their own spaces."
Hurd
also asked for a little patience from partners as he and other executives try to
rectify many channel partner complaints. "It's not that we don't get
it, it's not that we don't listen. We do, and we are trying as hard as we
can and going as fast as we can to get the company where it needs to be,"
Hurd said.
Hewlett-Packard 
