HomeCommentary Page 3 - Vendor Services Programs: Can`t We All Just Get Along?
If vendor services programs are at odds with the services that
solution provider partners offer, what can be done to smooth out the
rough edges in the relationship? Here, we offer insight into how
vendors and solution providers can diplomatically—and
profitably—navigate through these murky waters.
Vendor Services Programs: Can`t We All Just Get Along? - Conflict Within the Channel
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• Vendors' services are resold through CDW, Insight and Zones, so,
in addition to competing directly with vendors, you have to compete
with online retailers.
• Vendors no longer view the channel as their primary or preferred
route to market for the SMB (small and midsize business) space.