HomeCommentary Page 2 - Vendor Services Programs: Can`t We All Just Get Along?
Vendor Services Programs: Can`t We All Just Get Along? - Main Areas of Conflict with Vendors (
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• Direct-sales people take away sales from VARs.
• A client is won over from Dell, and then vendor direct-sales force undercuts VAR pricing.
• Refer business to service partner, and then the service partner starts selling services that compete with the referring VAR.
• Vendor considers the customer to be vendor's and contacts the customer directly.
• Vendor will attempt to persuade the customer to cancel and place the order directly, promising lower costs and faster service.