6. Jim Markisohn, Managing Partner, Circa65

VARs find marketing notoriously difficult, mainly due to a lack of resources in the field. Why, most VARs would reason, would they employ a marketing person, when they can hire an engineer who is able to show better ROI to their business?

Markisohn came up with the answer, launching Circa65, an outsourced channel marketing company. Cica65 can help VARs implement a marketing strategy and see this followed through with leads and, hopefully, sales. The company concentrates on the four Rs for VAR marketing: recruit, ramp, retain and results.