10. Kevin Gilroy, President, Enterprise Computing Solutions, Arrow Electronics

Although he's only been with Arrow for one year, Gilroy has instilled a real midmarket focus into Arrow. The company has traditionally operated more in the higher end—however, with Gilroy's influence, the firm has become a true alternative to midmarket stalwarts Ingram Micro and Tech Data. Gilroy has helped to put in place channel programs, training, incentives and rewards to help the distributor's VARs to move into the midmarket space.

He has also created bundles and solutions around the midmarket and signed a deal with IBM to help the vendor target the midmarket sector through the distributor.