Six Money Making Tips for Success in Tough Times - Technology savvy
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5. Pick the right technology: If you’re in the IT business, you already
offer some type of technology to your customers. But are there new or maturing
technologies you don’t offer that would provide value to your customer? Some
products may be a natural extension of technologies you already offer and,
therefore, not require much of a learning curve. In other cases where training
is necessary, before you commit resources to a new technology, make sure you
have the resources. Consider hot technologies such as virtualization, and don’t
be afraid to get creative.
What
about GPS? Companies with auto fleets looking for efficiency
increasingly rely on GPS to achieve it, and some services are tailor-made for
solution providers.
6. Go ahead and brag: When you’re good, you’re good, so don’t be afraid
to say so.
Experts
say tight economic times are the wrong times to cut back on promoting
your company. Get your customers to agree to case studies you can post on your Web
site to demonstrate how you successfully met customer needs. In addition, use
those success stories to help make a case to potential customers and to expand
services with existing customers. Some solution providers also use newsletters
to discuss new technology, offer tips to improve efficient use of applications
and share news about the company. Newsletters and case studies are low-cost
marketing devices that can prove very effective, but be careful to favor
substance over fluff. Readers will turn you off if they feel you are wasting
their time.
Pedro Pereira is a contributing editor for Channel Insider.
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