Commentary - Channel Insider
Empowering the next generation Channel

Choosing a vendor partner is vital to the success of every VAR. But selecting the correct vendor for you and your customer base can be tricky. Channel Insider explains how to get it right.

10 Ways to Choose a Vendor Partner - Beware


( Page 10 of 11 )

Watch out for vendors that make lots of changes to their channel programs and/or terms and conditions throughout the year. One or two changes once a year at a partner summit or conference is acceptable. Even if these are monumental changes, it shows the vendor has enough patience and thought to wait and do all its changes together at a specified time. Vendors who make little changes throughout the year are unlikely to be reliable in the channel.




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Slideshow Index:
  1. 10 Ways to Choose a Vendor Partner
  2. Who are your customers?
  3. What do your customers want?
  4. How do your customers like to buy?
  5. What brands does your customer already have?
  6. Fill in your gaps
  7. Be selective
  8. Know your stuff
  9. Fit in
  10. Beware
  11. Don't be afraid