Commentary - Channel Insider
Empowering the next generation Channel

Choosing a vendor partner is vital to the success of every VAR. But selecting the correct vendor for you and your customer base can be tricky. Channel Insider explains how to get it right.

10 Ways to Choose a Vendor Partner - Know your stuff


( Page 8 of 11 )

There are hundreds of thousands of marketing dollars out there for the channel taking, but you have to know how to get them. Ensure that your technical and sales people are highly trained on your selected vendors, and that they know their way around the partner program and how to price out any extra marketing dollars, as well as any special pricing, rebates and incentives.




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Slideshow Index:
  1. 10 Ways to Choose a Vendor Partner
  2. Who are your customers?
  3. What do your customers want?
  4. How do your customers like to buy?
  5. What brands does your customer already have?
  6. Fill in your gaps
  7. Be selective
  8. Know your stuff
  9. Fit in
  10. Beware
  11. Don't be afraid