Commentary - Channel Insider
Empowering the next generation Channel

Choosing a vendor partner is vital to the success of every VAR. But selecting the correct vendor for you and your customer base can be tricky. Channel Insider explains how to get it right.

10 Ways to Choose a Vendor Partner - Who are your customers?


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The first thing when seeking to select a vendor partner is to look at your customer base. This may seem like an obvious point, but taking a long hard look at your own customers will be vital in choosing vendors. For example, are the majority of your customers in SMBs or enterprises? Are they in selected vertical markets? Or do they operate with a particular focus on certain technologies to help them with their business?




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Slideshow Index:
  1. 10 Ways to Choose a Vendor Partner
  2. Who are your customers?
  3. What do your customers want?
  4. How do your customers like to buy?
  5. What brands does your customer already have?
  6. Fill in your gaps
  7. Be selective
  8. Know your stuff
  9. Fit in
  10. Beware
  11. Don't be afraid