Can AMD Entertain System Builders with the Maui HTPC?By Frank Ohlhorst | Posted 2008-12-08 Email Print
AMD rolls out a new home theater PC platform that aims to replace every major component in the typical entertainment system. And its channel friendly.
It is debatable whether or not the entertainment PC market will ever take off, but channel players need to be ready if it does and AMD might very well have the platform to bring the business to system builders and integrators.
Code-named "Maui"- AMD’s Home Theater PC (HTPC) brings together several technologies in a uATX format to create a media center PC. The key here for system builders is that nothing is proprietary or unique as far as selecting components is concerned. The Maui system AMD sent over to Channel Insider is a "reference unit," a pre-assembled unit using components from various manufacturers to show what is possible. That does not mean a system builder must use those particular vendors and their components to build a HTPC based upon AMD’s live technology.
The machine features multiple AMD products and starts off with MSI's MS-7411 micro-ATX motherboard using AMD's 780M chipset with UVD support and side-port memory. System builders can order the motherboard with either pre-amp or amp audio card solutions directly from their MSI distributor. For a CPU, AMD sent over an energy-efficient Phenom 9350e (2.0Ghz / 65W-max quad-core) CPU. Other components included an ATI TV Wonder 650, a Pioneer BDCD Blue-ray optical drive, a Seagate 500Gb Pipeline HD and a H1000b media system case from ThermalTake.