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Rackspace`s Worst Enemies

By Ericka Chickowski on 2011-07-10



From managed hosting to cloud services, Rackspace plays in some of the most heavily contested tech battlefields there are today. Unsurprisingly, the company has drawn down plenty of fire from some heavy hitters, particularly as the cloud wars have intensified over the last couple of years. Here’s a look at some of Rackspace’s Worst Enemies
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Amazon
Amazon Web Services versus Rackspace has for years now been brewing a competition for the ages. Amazon ratcheted up the pressure in February when it announced customers could host their websites using an Amazon S3 account.

Linode
Especially now that Rackspace has forcefully migrated the old Sliceworks customers over to Rackspace Cloud, Linode has been swooping in on those unhappy with the move with an alternative Virtual Private Server option that best approximates their old one.

Microsoft
In typical fashion, Microsoft's established a frienemy relationship with Rackspace, competing against Rackspace Cloud with its Windows Azure service while allowing Rackspace customers to still run the Azure platform software if they so choose.

Go Daddy
Last month Go Daddy sent a shot across Rackspace's bow with the announcement of a new cloud service and infrastructure-as-a-service offering called Data Center on Demand that is sure to put a new kink in Rackspace's competitive landscape.

Verizon
Rackspace will face the big guns of Verizon now that the firm agreed to pay a whopping $1.4 billion for long-time Rackspace competitor Terremark in a deal that most analysts say was primarily fueled by Verizon's wish to stand taller in the cloud computing arena.

AT&T
AT&T may be old-guard, but it's hardly staid and it is definitely keeping Rackspace on its toes with heavy competition from its AT&T Synaptic cloud services. The company's strong pool of resources and brand name has given it a lot of pull with business customers.

GoGrid
With cloud servers, dedicated servers, cloud storage, and F5 hardware load balancing, Go Grid has been going after Rackspace's coveted cloud business full throttle with its infrastructure as a service offering since 2008.

Liquid Web
Rackspace has Fanatical Support, Liquid Web has Heroic Support. Either way, the two companies have been duking it out over the managed hosting space for well over a decade since Rackspace's first inception.

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