Why Adoption Rates of Emerging Tech Matter
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Why Adoption Rates of Emerging Tech Matter
Organizations that embrace IT as a competitive weapon tend to invest earlier in emerging technologies, which typically makes them more profitable customers. -
Top Big Data Challenges
For organizations that have not yet invested in big data, the biggest barrier to investment (20%) is unknown ROI. Those that have invested report that extracting data (29%) and security (28%) are their biggest challenges. -
Top Benefits of Big Data Investments
The main benefits included better targeting of marketing efforts (41%), followed by optimization of marketing and social media marketing (tied at 37%). Organizations that understand the value of big data grew from 39% in 2014 to 42% in 2015. -
The Quest for Better Information
Organizations in North America looking for better information rose to 41% in 2015, compared with 29% in 2014. Organizations in North America that are taking advantage of big data now stand at 69%, up four points from 2014. -
Cloud Computing Challenges
A little less than half (42%) that have not formally embraced cloud computing cite security as their key concern. The costs associated with various types of cloud computing are also a major concern. -
Top Cloud Benefits
Cost savings (42%), getting things done faster (40%) and better allocation of IT resources (38%) are the top three benefits. -
Use of Cloud Computing
More than half (55%) are now using multiple clouds, while overall cloud use is now up to 82%, up 3 points from 2014. -
Mobile Computing Challenges
The biggest barrier to expanded use of mobility is security and fear of data breaches (42%). The next biggest issue is limited budget (34%). The biggest concerns for those implementing mobile computing are data breaches (45%) and data residing on mobile devices (43%). -
Top Security Challenges
On average, 54% of an organization's security budget is spent on implementation instead of actually responding to threats. -
Security as a Business Enabler
Over a third of respondents in North America (35%) view investments in security as a competitive advantage, but most organizations don't have a comprehensive approach to security; only one in five of those with IT budgets over $100,000 saying they do. Less than half of organizations with an IT budget of $25,000 have any security plan at all. -
Major Drivers of IT Adoption
Line-of-business (LOB) executives are cited 18% more frequently when it comes to big data projects and 42% more frequently when it comes to mobile computing. LOB executives and IT are cited equally when it comes to cloud and security investments.
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Why Metrics Matter to the Channel Organizations actively using big data, cloud computing and mobile computing are growing by up to 53 percent faster than those that lag behind in embracing emerging technologies, according to the Global Technology Adoption Index 2015. The study—based on a survey of 2,900 individuals at midmarket IT organizations and conducted by the market research firm TNS on behalf of Dell—points to a marked shift in how organizations are approaching not only emerging markets but also IT security. Rather than trying to simply limit the costs, organizations that view IT as a competitive weapon are investing in security to better enable the delivery of a wide range of business processes. For solution providers across the channel, it's becoming more important to segment how customers strategically approach IT. Organizations that embrace IT to give them an edge tend to invest earlier in emerging technologies, which typically makes them more profitable customers. That also means that solution providers need to acquire the technical expertise required to deliver those solutions in anticipation of where demand for emerging technologies will most likely surface next.
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