Why Adoption Rates of Emerging Tech Matter

Organizations actively using big data, cloud computing and mobile computing are growing by up to 53 percent faster than those that lag behind in embracing emerging technologies, according to the Global Technology Adoption Index 2015. The study—based on a survey of 2,900 individuals at midmarket IT organizations and conducted by the market research firm TNS on behalf of Dell—points to a marked shift in how organizations are approaching not only emerging markets but also IT security. Rather than trying to simply limit the costs, organizations that view IT as a competitive weapon are investing in security to better enable the delivery of a wide range of business processes. For solution providers across the channel, it's becoming more important to segment how customers strategically approach IT. Organizations that embrace IT to give them an edge tend to invest earlier in emerging technologies, which typically makes them more profitable customers. That also means that solution providers need to acquire the technical expertise required to deliver those solutions in anticipation of where demand for emerging technologies will most likely surface next.