The Application Economy: Too Significant to Ignore

By Michael Vizard

These days, just about every organization is starting to recognize that its ability to succeed in the future is directly tied to the quality of the applications it delivers. However, there is a significant gap today between what organizations ultimately need to deliver and where many of them are, according to a global survey of 6,770 consumers and 809 business decision-makers conducted by Zogby Analytics on behalf of CA Technologies. "Applications are merely the entry point into a new competitive landscape where businesses have to think deeper about their applications and see through the eyes of their consumers—or risk obsolescence," the report suggests. The study shows that financial services and telecommunications providers ranked highest in terms of their ability to deliver applications, while government agencies ranked the lowest. The irony is that the applications that consumers want most almost invariably involve one government body or another. For solution providers in the channel, the opportunity to capitalize on an application economy, valued at $45 billion in North America alone, may simply be too significant to ignore.

This article was originally published on 2015-04-16