Data Analysis as a Service Can Cut Customer Costs

By Gina Roos

Enterprises still face significant hurdles in capitalizing on the benefits of data analytics, according to a new survey of business-to-business companies. The survey, released by Data Intensity and conducted by Researchscape International, finds that 63 percent of survey respondents (including C-level executives, directors and vice presidents) said it's taking them too long to get meaningful reports and insights from their data to make better-informed business decisions. Some of the biggest complaints include inaccurate data and that the data is too difficult to access and to use. Most companies believe data analysis as a service, in which "the technology and underlying data science is provided by a service provider," will help address this challenge, the study said. In fact, 92 percent of respondents said they were (completely/very/moderately) likely to buy a cloud-based analytics software and service solution. Here's why service providers need to take a closer look at data analysis as a service to help their customers lower their costs and better leverage their data.

This article was originally published on 2015-07-20
Gina Roos is a business and technology writer who has contributed print and Web articles to leading electronic industry publications. She was Editor-in-Chief at Electronics Sourcing North America, and served as Site Editor for UBM's Green SupplyLine and Electronics Supply & Manufacturing Websites. She also authored the "In the Channel" column, covering the electronics distribution industry for EETimes ProductWeek. Gina was the founder and editor of Electronics Advocate, an online magazine covering design and supply chain issues in the electronics industry. The publication was sold to MMG Publishing UK in 2010. Gina has a degree in journalism.