Buy-In From Top Execs Is Key for Big Data, BI Success

By Michael Vizard  |  Posted 2015-01-12 Email

Most solution providers know there is an interest in turning data into a strategic asset, but that it takes a significant buy-in from both business executives and senior IT managers to get those types of projects off the ground. The primary challenge with accomplishing that goal is CEOs who are out of touch with the big data needs of their organizations, according to the findings of a new survey of 362 business executives conducted by the Intelligence Unit of The Economist on behalf of Teradata. Just under half the CEOs polled believe that analytics tools are widely available inside their organizations, while only 27 percent of remaining respondents agreed. The issue that this creates for solution providers across the channel is that support of senior management is critical to getting funding approved for any major business intelligence project. If half the CEOs don't perceive that there is an issue, clearly funding for those projects can be hard to come by. The study also seems to suggest that CEOs who don't have a firm handle on how data is used inside their organizations may find themselves out of a job as their organizations continue to lose ground to smarter competitors.


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