Appreciating Big Data Analytics' Business Value
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Technology Making Biggest Impact in Last Five Years
Mobile computing topped the list, at 66%, followed by data analytics, at 51%, and cloud computing, at 45%. -
Technology Expectations in the Next Five Years
Just over half (55%) said customers will demand 24/7 access and connectivity, closely followed by faster access to services (53%). -
A Brave New Digital World
A full 68% said the combination of mobile, social, analytics and the cloud is changing the world as we know it. -
Digital Impact on the Business
Almost three-quarters (73%) said digital technologies will have a direct impact on business in the next five years, while 68% said they already have. -
Turning Information Into Actionable Intelligence
A full 71% claim they are good or very good at turning data into useful information, while only 6% said they are poor or very poor at doing so. -
Impact of Massive Amounts of Data
Only 36% said access to an abundance of data is making a significant difference in their business, versus 38% that said it helps some. Conversely, 14% said it makes things harder. -
Drivers of Better Data Usage
More than half (54%) said customers are forcing the issue, followed by 39% that said competitors are doing so. -
Technology Drivers of Business Change
Big data analytics was cited most by 43%, followed by automation (37%) and cyber-security (36%). -
Areas of Predictive Analytics Success
Finding cost savings comes in first, at 43%, followed by identifying consumer trends, at 40%. -
Ability to Innovate in an Agile Way
A quarter (25%) said they can do this across the organization, versus 58% that claim to be able to innovate quickly in parts of the business. -
Ability to Operate in Real Time
Less than a third (29%) claimed to be able to do this organization-wide, versus 52% that said they can operate in real time in pockets of the business. -
Availability Products and Services
A full 43% currently provide access 24/7, while 23% plan to in the next 12 months. Another 18% plan to do so in a year or more. -
Access to Data Scientists
A little less than a quarter report having access to data scientists, while 40% have a wealth of data and tools but no data scientists. -
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Given all the hype surrounding big data analytics these days, no one should be faulted if they thought most organizations were not particularly good at turning data into actionable intelligence. A new survey of 3,600 senior business executives conducted by market research firm Vanson Bourne on behalf of EMC may reveal otherwise, however. Findings show that most executives have not only come to the conclusion that IT is transforming the way their business operates, 71 percent said they are fairly adept at turning data into actionable intelligence. That doesn't mean there isn't room for improvement, though. The survey showed that 43 percent cited big data analytics as the biggest driver of business change and more than half said it's actually their customers that are forcing the issue. For solution providers across the channel, this means plenty of opportunities still exist around big data analytics. They may be well-advised, however, not to assume that customers are not already acting on their current understanding of what the art of big data might possibly be.
What Partners Need to Know About HP, ...
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