Aligning IT Opportunities With the Business
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Top Business Priority
Growth is the top priority, by far. In 2014, it almost equals the sum of the next three top issues. -
Top Growth Restraints
Talent, regulation and advanced economies are the top growth constraints. -
Top Business Drivers
After the economy and regulation, technology and an aging population are key strategy shapers. -
Significant Off-Shore Movement
International relocation of operations for tax and regulatory reasons will impact a quarter of firms. -
IT as a Business Priority
IT has the highest business priority in more than a decade, with half of business leaders expecting to increase investment in 2014. This may mean cutbacks in other IT areas. -
Lack of Digital Business Clarity
Most CEOs have a weak understanding of what digital business will mean, but the focus is clearly on the front office where the business engages the customer most. -
Data Becomes a Business Asset
CEOs value data, with one-third saying they treat it like a balance sheet asset or monetize it. -
Digital Leadership Up for Grabs
Half of CEOs say they have or will have a designated digital leadership role on staff by 2015. -
Rise of the Chief Data Officer
A quarter of the organizations surveyed said they already have a chief data officer (CDO). -
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From a channel perspective, selling IT is often about first navigating the priorities of the business. In the ideal scenario, a solution provider gets a mandate from the business leaders within the organization that has the full support of the internal IT department. That challenge for both the solution provider and the internal IT organization is often figuring out what is on the mind of the business leader. Fortunately, Gartner has published a new survey of 410 business leaders at organizations with more than $250 million in revenue that brings significant clarity and insight into those priorities. As the economy has improved, growing the business is obviously a No. 1 priority for most companies, which means that IT solutions that help drive revenue growth are going to be of highest interest. The survey also makes clear that a big part of that growth strategy is the adoption of digital business processes, especially in the front office areas where the organization interacts with customers. While most business leaders still don't know what it means to be a digital company, they know they need IT to improve the overall customer experience they provide. Finally, solution providers should take note of the fact that there is a new IT player on the scene in the form of a chief data officer (CDO), who is likely to be controlling a significant portion of the IT budget going forward.
What Partners Need to Know About HP, ...
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