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A picture of two professionals looking at a laptop reviewing an item much like channel partners do when working together. Partner relationship management or PRM is the software solution for developing, automating, and optimizing relationships between channel vendors and partners.

What is Partner Relationship Management (PRM) and Why Is It Important?

Sam Ingalls - 0
A picture of two professionals shaking hands at a conference table as this article is about Partner Relationship Management aka PRM software, where vendors can optimize their channel partner programs by automating common industry process for sales, marketing, and enablement.

Best Partner Relationship Management (PRM) Software 2022

Sam Ingalls - 0

Why Metrics Matter to the Channel

Gina Roos - 0

Communicating the Old-Fashioned Way

Carolyn April - 0

Dell Picks Salesforce.com PRM Platform

Jessica Davis - 0

Partner Relationship Management Proves Its Value

John Moore - 0

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

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