Tag: PRM

  • 6 Best Partner Relationship Management (PRM) Software

    6 Best Partner Relationship Management (PRM) Software

    Collins Ayuya

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    Discover the best partner relationship management (PRM) software. Compare top solutions, features, and pricing to find the ideal PRM tool for your business. Read more

  • What is Partner Relationship Management (PRM) and Why Is It Important?

    What is Partner Relationship Management (PRM) and Why Is It Important?

    Sam Ingalls

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    With a growing channel ecosystem, partner relationship management (PRM) is a software solution that gives channel program operators many tools they can use to optimize relationships and results with indirect sales partners. While customer relationship management (CRM) enables the customer sales lifecycle, PRM simplifies channel partner management by automating several standard vendor-partner processes. Partner relationship… Read more

  • Why Metrics Matter to the Channel

    Why Metrics Matter to the Channel

    Gina Roos

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    Why Metrics Matter to the Channel Why Metrics Matter to the Channel Vendors that don’t measure partner metrics and engagement activities are hampering the success of their channel partners and the efforts to grow partner revenue. Multiple Responsibilities 74% of the channel managers surveyed are responsible for tracking channel partner engagement, productivity and revenue. Tracking… Read more

  • Communicating the Old-Fashioned Way

    Carolyn April

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    For all the right reasons, collaboration as a strategy has taken the industry, both vendors and solution providers, by storm. Whole product categories today are marketed as collaborative, while business and work structures are increasingly based on collaborative communications platforms. That’s true even more so with the explosion of social networking media and affordable pricing… Read more

  • Dell Picks Salesforce.com PRM Platform

    Jessica Davis

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    Dell and its solution provider partners are among the first customers of Salesforce.com’s Salesforce to Salesforce technology, which lets different companies share their Salesforce.com information. Dell first began using Salesforce.com’s CRM (customer relationship management) platform a year ago for its direct sales force. Over the last 60 days, the PC maker has taken the relationship… Read more

  • Partner Relationship Management Proves Its Value

    Partner Relationship Management Proves Its Value

    John Moore

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    I described in one of my recent columns how PRM (Partner Relationship Management) systems have evolved from electronic brochures to tools that help VARs manage their businesses. Once the customer approves a proposal, the back-office integration kicks in. A purchase order is automatically generated back to Avnet. Shipping notices and invoicing are also handled electronically.… Read more