Tag: PRM
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6 Best Partner Relationship Management (PRM) Software
Discover the best partner relationship management (PRM) software. Compare top solutions, features, and pricing to find the ideal PRM tool for your business. Read more
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What is Partner Relationship Management (PRM) and Why Is It Important?
Categories: Tech AnalysisWith a growing channel ecosystem, partner relationship management (PRM) is a software solution that gives channel program operators many tools they can use to optimize relationships and results with indirect sales partners. While customer relationship management (CRM) enables the customer sales lifecycle, PRM simplifies channel partner management by automating several standard vendor-partner processes. Partner relationship… Read more
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Why Metrics Matter to the Channel
Categories: News and TrendsWhy Metrics Matter to the Channel Why Metrics Matter to the Channel Vendors that don’t measure partner metrics and engagement activities are hampering the success of their channel partners and the efforts to grow partner revenue. Multiple Responsibilities 74% of the channel managers surveyed are responsible for tracking channel partner engagement, productivity and revenue. Tracking… Read more
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Dell Picks Salesforce.com PRM Platform
Categories: News and TrendsDell and its solution provider partners are among the first customers of Salesforce.com’s Salesforce to Salesforce technology, which lets different companies share their Salesforce.com information. Dell first began using Salesforce.com’s CRM (customer relationship management) platform a year ago for its direct sales force. Over the last 60 days, the PC maker has taken the relationship… Read more
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Partner Relationship Management Proves Its Value
Categories: News and TrendsI described in one of my recent columns how PRM (Partner Relationship Management) systems have evolved from electronic brochures to tools that help VARs manage their businesses. Once the customer approves a proposal, the back-office integration kicks in. A purchase order is automatically generated back to Avnet. Shipping notices and invoicing are also handled electronically.… Read more