Tag: Microsoft
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Microsoft Taps Channel for Digital Business
Categories: Tech CompaniesMicrosoft Taps Channel for Digital Business Microsoft Taps Channel for Digital Business Microsoft is trying to better position its channel partners to take advantage of what it describes as a $4.5 trillion market driven by digital transformation. One Commercial Partner All Microsoft’s sales, marketing and technical support resources will be aligned with a specific vertical… Read more
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Strange Bedfellows Have Become the Microsoft Norm
For as long as anyone in IT can remember, a focus on controlling the platform on which an IT solution is delivered has influenced every action taken by every IT vendor. No vendor was more focused on that issue than Microsoft. Extending the Windows franchise drove every strategy the company employed for over three decades.… Read more
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Lenovo Changes Its North American Channel Focus
As Lenovo prepares for a Lenovo TechWorld conference in China, the company’s approach to the channel is evolving in North America. Sammy Kinlaw, channel chief for Lenovo in North America, said the firm is endeavoring to focus its channel partners on higher-margin PCs, while also creating a dedicated data center channel program. Previously, Lenovo had… Read more
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Microsoft’s Cloud Channel Begins to Mature
Categories: Cloud ComputingMicrosoft’s Cloud Channel Begins to Mature Microsoft’s Cloud Channel Begins to Mature A study finds that Microsoft partners are generating revenue across multiple services, especially in cloud infrastructure management and cloud app deployments. Top Cloud Practices Offered by Microsoft Partners Cloud infrastructure and management: 78%, Cloud application development: 53%, Mobility and security: 46%, Data platform… Read more
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Why Greenfield Cloud App Services Opportunities Matter
One of the major sources of contention between the channel and cloud applications providers is that because many of these vendors initially sold direct, they have substantial services arms that are often in conflict with their partners. This is a significant issue because, given the level of profits generated by selling SaaS applications, the only… Read more
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Revenge of the Relational Database
Categories: News and TrendsThere’s been a lot of buzz lately about the rise of various types of database engines, collectively referred to as NoSQL databases. Regardless of whether it’s a Hadoop, key/value store or document database, they all support SQL queries in one form or another. That leads to one question: Are these database engines a passing fad… Read more