Big Data Use in Midmarket Is Far-Reaching

By Michael Vizard

The common perception today is that big data applications are, for now at least, confined to realm of the large-scale enterprise. However, big data projects are being kicked off throughout the midmarket, according to the findings of a survey of 300 business executives at organizations with 2,000 to 5,000 employees.  The study, conducted by Competitive Edge Research Reports for Dell Software, shows that almost all—well over nine out of 10—of the organizations polled either have a big data project under way or plan to kick one off in the coming year. Whether the projects involve Hadoop or a cloud service, organizations of all sizes are starting to view big data as a business asset that needs to be exploited and sweated like any other. The opportunity this creates for solution providers that have big data expertise is broad and deep. But like any other opportunity, solution providers in the channel need to be prepared to start seizing those opportunities today if they really want to profit from them tomorrow. Channel Insider looks at key findings from the Dell study.

This article was originally published on 2014-04-29
Mike Vizard has been covering IT issues in the enterprise for 25 years as an editor and columnist for publications such as InfoWorld, eWeek, Baseline, CRN, ComputerWorld and Digital Review.