Asigra Creates New Pricing Model for Backup, Recovery

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Asigra's model lets users pay based on how much data they recover and provides analytics to help partners improve customer efficiency and control costs.

Customers also receive a waiver for the single largest recovery event in any licensing term, and they pay only for successful recoveries. "This allows customers who recover less to pay less, and costs are capped so customers never pay to recover more than 25 percent of their data, which provides predictable costs," according to Asigra.

Asigra estimates that companies that adopt this pricing model will see an immediate saving of 40 percent and a long-term saving of 60 to 70 percent as a result of separating backup and recovery license costs and associating the price with recovery performance.

In addition, Asigra provides a Recovery Tracker, proprietary analytics tracking software that delivers actionable information to enable performance-based savings and more user control on how customers are billed for backup software and services.

"It tracks how much or how little you recover, which the industry has kept behind the curtain," said Farajun. "We're pulling the curtain back, driving transparency and showing customers how much they recover. We're also showing them why they recover, what kind of data they recover and how many recoveries they do.

"We're doing this because we're hoping that our channel partners and service provider partners will be able to have deeper, better and more engaging conversations with their customers around these analytics and to help [their customers] reduce the amount of recoveries they make."

The software tracks the different reasons a company recovers data, including human error, applications that went wrong, lost computers, hardware failures and compliance audits, enabling Asigra's partners to better understand their customers' environments to help them gain efficiencies so "they end up recovering less and paying less," said Farajun.

Asigra also announced cloud-to-cloud backup support for Google Apps, enabling users to protect their Google Apps data like any other enterprise data. Google performs its own backups to ensure user data is available at all times, but they aren't responsible for backing up and recovering customer data, according to Asigra.

"As the data shifts into the cloud, the responsibility of doing backup and recovery doesn't shift from the customer to the cloud SaaS provider," said Farajun. "Customers are still responsible for recovering and backing up that data. If you have compliance audits you cannot just say, 'We put our data on Google and they don't lose data.'"

Key new features of Asigra Cloud Backup version 12.2 include backup and restore of all business data in Google Apps, including emails, calendars, contacts, documents and sites. Users can back up or restore at the entire domain level, account level, or individual file or email level.

Asigra supports multiple Tier One cloud applications and platforms, including Google Apps, Salesforce and IBM SmartCloud.

Gina Roos and Michael Vizard are Channel Insider contributing writers.