SugarCRM, NextPrinciples Partner on Social Interaction

By Nathan Eddy  |  Print this article Print

Contacts generated through social media channel searches with NextPrinciples' Insight-to-Action platform will be integrated into SugarCRM.

Customer relationship management specialist SugarCRM and NextPrinciples, a specialist in social CRM software, announced an expansion of their partnership, which will result in a joint go-to-market approach supported by more than 10 reseller partners and offering CRM integration across multiple points for sales lead generation, customer care and marketing campaigns.

The NextPrinciples Insight-to-Action software as a service (SaaS) platform is designed to enable businesses to create, manage and monitor relationships with customers across social and traditional channels. Users get a total view of their customers and interactions across multiple social media channels and have the ability to integrate those records into SugarCRM.

"Our Insight-To-Action platform enables companies to provide a consistent customer experience and our existing partnership with SugarCRM makes it possible for us to offer brands a unique and powerful way to integrate social interactions into SugarCRM," Satya Krishnaswamy, CEO and founder of NextPrinciples, said in a statement. "By working closely with SugarCRM, NextPrinciples is arming brands, as well as our resellers, with an end-to-end solution that is transforming how companies manage their social media interactions."

Contacts and leads generated through social media channel searches, and analysis performed with the Insight-to-Action platform, are integrated into SugarCRM, giving businesses aggregated information the individual social media channels. The Insight-to-Action platform is comprised of four modules that can also be used independently, including social performance, contact management, community engagement and campaigns and events.

For example, the social performance module offers visualizations to provide summary views of the entire social media portfolio and allows organizations to measure reach, engagement and impact metrics for each of the social media accounts. That module also provides governance and risk and compliance features, such as the ability to automatically approve new social media accounts that meet corporate guidelines and to set up rule-based alerts to notify management of under-performing accounts.

"By expanding on our partnership with NextPrinciples, we are thrilled to be part of a solution that offers brands a bird's eye view of customers and potential customers," Clint Oram, SugarCRM chief technology officer and co-founder, said in a statement. "Coupled with seamless integration into our system, Insight-To-Action is revolutionizing how companies monitor, manage and monetize customer social interactions.”

In February, SugarCRM announced that it completed another year of strong growth in 2012 with 40 percent increased annual recurring revenue year-over-year in the fourth quarter and total revenue growth of 60 percent over 2011. SugarCRM’s enterprise business annual recurring revenue grew by more than 250 percent year-over-year.

In addition, the company continued to add channel partners to its global partner program, including 21 partners in the fourth quarter of 2012. For the year, SugarCRM signed 130 partners across six continents.