What Service Firms Seek in an IT Channel Partner

By Dennis McCafferty

The vast majority of accounting, legal and marketing/PR firms say IT remains crucial in meeting business objectives—and most seek out VAR/service provider partners to get the most from their tech spend, a recent survey from CompTIA finds. About 600 professionals from firms in those three fields took part in the study, which reveals that a significant share of services professionals describe their firms as "early adopters" of IT. Through solution providers/channel partners, they take advantage of better tech expertise, while outsourcing the management of IT systems that have grown too complex. Without such assistance, they could fall behind in their industry's deployment of tech, thus risking competitive disadvantage. "In these information-intense businesses, the use of computing devices, software applications and related office technologies is ubiquitous … [but] in this era of rapid and pervasive innovation, even the most tech-savvy early adopter professional services firms may struggle to keep up, which serves as the underpinning for the need for providers of IT solutions," the report read. Here are key findings from the study.

This article was originally published on 2015-12-15
Dennis McCafferty is a freelance writer for Baseline Magazine.