Security Pain Points Open Up Channel Opportunities

By Gina Roos

More than one-third of organizations that experienced a breach in 2016 reported substantial losses in customer retention, opportunity and revenue, according to Cisco's 2017 Annual Cybersecurity Report. The survey of nearly 3,000 security professionals also found that many organizations are using from six to more than 50 security products. Couple this with budget constraints, system compatibility issues and a lack of talent, and it opens up opportunities for security service providers. One of the pain points is that companies cannot find enough people certified to deal with so many different products and vendors, said Franc Artes, architect at Cisco's Security Business Group. You can't fault customers for plugging in widgets as problems pop up, but they haven't built an end-to-end security solution, added Dave Gronner, senior manager at Cisco's Security Go-to-Market, global partner organization. "Our security partners see great value in that conversation," he said. The report is designed to help channel partners understand their customers' pain points and the best approaches to mitigate threats. Here are the top findings from the report.

This article was originally published on 2017-03-13