Unitrends to Unveil New Channel Program in Q3

By Gina Roos
revamp channel program

Unitrends Now Selling 100 Percent Through Channel

Unitrends implemented a 100-percent channel-driven go-to-market strategy. The new business model is moving millions of dollars in leads to existing partners, and helping the company cultivate new and existing partner relationships, said Unitrends.

The business recovery specialist—which recently appointed Mike Dalton senior vice president of worldwide channels and international field operations to lead the strategic direction of the channel program and drive its expansion—plans to unveil a new channel program in the third quarter of 2015. The program will focus on training and education as well as a structure that gives partners the choice over their level of engagement. It also will address the needs of different types and sizes of partners.

AccelOps Launches Channel Program

AccelOps introduced a channel partner program that allows resellers, system integrators and managed security service providers (MSSPs) to deliver and integrate AccelOps as a value-added service through a performance-based program. The AccelOps actionable security intelligence management platform for cloud, virtualized and legacy infrastructures enables partners to provide their clients with real-time visibility into their networks. Key features of the channel program include higher discount levels at higher sales volumes, 90-day deal-registration protection, commission on second-year subscription revenue, as well as a free test, demo and training license.

Avaya Enhances Cloud-Based Communications for Midsize Enterprises

Avaya unveiled a new model of the Avaya Collaboration Pod, which is built for midsize enterprises. Designed to speed up implementation and streamline management of Avaya Engagement Solutions, the Collaboration Pod 2400 Series includes applications, servers, storage, networking and management components in a ready-to-operate package.

The company also is launching a fast-track Collaboration Pod on-boarding program for qualified Avaya channel partners to help them deliver the new Collaboration Pod 2400 to customers, as well as a demo program for customers and channel partners. Avaya and its channel partners can provide "single-source" support for all Collaboration Pod components.

Anuta Networks Expands Partner Network

Anuta Networks, a provider of network services orchestration solutions, has added several new partners to its Global Channel Partner Program. These include Abacus Technical Services, Geode Networks, Kiratech Srl, Silicom and Xantaro Holding.

These system integrators are aligning their solutions with Anuta NCX to offer enterprises and service providers with systems integration and engineering expertise for the design and deployment of software-defined networking (SDN) and network-functions virtualization (NFV) solutions. The partner program includes systems integrators, VARs and managed services solution providers.

Springpath Earns Cisco Compatibility Certification

Springpath, a provider of software-based hyperconverged infrastructure, announced that its Springpath Data Platform achieved Cisco compatibility certification with the Cisco UCS B-series Blade Servers and C-Series Rack Servers. The company's hardware-agnostic software and transferable subscription model enables the Springpath Data Platform to easily integrate with Cisco's UCS server platform, said the company.

As a Cisco Solution Partner, Springpath can create and deploy solutions that improve the capabilities, performance and management of the network to capture value in the Internet of everything (IoE).

Docker Launches Ecosystem Technology Partner Program

Docker, the organization behind the open platform for distributed applications with the same name, unveiled its Ecosystem Technology Partner (ETP) program. The initiative recognizes companies that have demonstrated integration with the Docker container virtualization platform.

The first initiative recognizes companies that have integrated their monitoring tools with the Docker Platform via its APIs. These partners include AppDynamics, Datadog, New Relic, Scout, SignalFx and Sysdig.

EVO, Clutch Join Forces on SMB Offering for Merchants

Clutch, a provider of a consumer management platform delivering consumer intelligence and engagement solutions, forged a partnership with EVO Platinum Services Group (EPSG) to offer Clutch's suite of loyalty, gifting and marketing automation to its merchant network. The cloud-based all-in-one SMB solution includes preconfigured campaigns and omni-channel engagement to help small and midsize businesses track and understand customer spend while leveraging the data analytics to better understand their customers and grow their businesses. These automated campaigns are designed to increase purchase frequency, re-engage lapsing customers, enhance average ticket value and generate activity during slow periods, said the company.

OnApp Delivers More Cloud Locations

OnApp has released v4.0 of the OnApp cloud platform, which gives cloud providers a way to offer more locations—37 locations across 25 countries—for application deployment. Using OnApp 4.0, cloud providers can host customer applications anywhere in the OnApp Federation on-demand and on a pay-for-use basis through one control panel.

The OnApp Federation is a global network of OnApp clouds sharing compute and storage infrastructure through a single wholesale marketplace. The company claims it offers more cloud locations than Amazon, Microsoft and Google, combined.

ANPI Earns TIPS Membership

ANPI, a provider of hosted unified communications (UC) solutions, is now an approved vendor with TIPS (The Interlocal Purchasing System), a national purchasing cooperative that gives members access to competitively procured purchasing contracts. TIPS members include governmental agencies, such as public education organizations, higher education entities, and city or county governments.

In addition, the membership gives ANPI Premier Partners an advantage in the market and the sales process by eliminating the request for proposal (RFP) process.

This article was originally published on 2015-06-17