Enterpoid Separates Work, Personal Data on Android
Even though its U.S. smartphone market share is shriveling, Research In Motion still commands the bulk of the enterprise mobile handset market.
The problem is that while RIM has spent a decade grooming corporations to get BlackBerrys into the hands of corporate road warriors, Apple iPhone and Google Android handsets are popping up like mushrooms all over the workforce.
This consumerization of IT has increased the need for companies to address age-old security concerns that RIM had mitigated with its BlackBerry Enterprise Server and other tools for locking down enterprise data.
While the pressing need to secure iPhone and Android gadgets, including tablets, is boosting the market for Sybase, Good Technology and Zenprise, it's also opening the door for new entrants.
Enter Enterproid, whose value proposition is letting users create and keep personal and professional profiles on one smartphone or tablet.
The startup launched its Divide IT mobile management platform, which includes business-oriented e-mail, calendar, browser, SMS and task manager to support Android gadgets, but will expand to iOS and Microsoft Windows Phone platforms in the future.
Of course, splitting work and personal profiles on one smartphone has been done before, industry analyst Jack Gold told eWEEK.
For more, read the eWEEK article: Android Personal, Work Data Security Split with Enterproid.