SugarCRM Adds iPhone, Social Capabilities to Sugar 6 Platform

By Nathan Eddy

Customer relationship management specialist SugarCRM announced the addition of a native iPhone application, new international support and languages, and social CRM and media management features to its CRM suite, Sugar 6. The Sugar Mobile for iPhone application, which offers customization capabilities, complements the existing mobile capabilities in Sugar, and enables users of Sugar 6 to access and interface with their CRM system as a native iPhone application.

The iPhone app is available for all Sugar Professional and Enterprise Edition customers and can be downloaded from the Apple App store. Free trials of Sugar Mobile for iPhone can be accessed either directly from the iPhone application or SugarCRM’s Website.

The company has also extended the social CRM capabilities of Sugar 6 with enhanced social management tools. A new Twitter Connector enables users of Sugar 6 to monitor the Twitter stream of any contact or company from within their Sugar installation. This complements the existing Cloud Connectors and other social collaboration and information sharing capabilities within the Sugar system.

Sugar Cloud Connectors and social feeds enable the sharing of any type of external data, including video, social networking information, or any records from the CRM system. Also, users can set filters or automated alerts to keep up to date on their most pressing tasks, or abreast of any changes to contact, lead, opportunity or account status. In addition, integration with Qontext Inc., provider of a private social collaboration platform, enables users to collaborate with associates, partners and customers in any SugarCRM object (for example, account, opportunity, lead, contact) via a single platform.

SugarCRM has also added to the email management and communications capabilities of Sugar in the latest release of Sugar 6. Sugar 6 now supports integration with Microsoft Outlook 2010, as well as stronger support for all IMAP email protocol offerings such as Gmail from within the Sugar email module. Finally, SugarCRM now offers support for the Google Chrome browser.

"The latest additions to Sugar 6 complement our growing global user base and our commitment to offer a great CRM user experience any time, anywhere," said SugarCRM CEO Larry Augustin. "Our flexible solutions allow users to be more productive and connect more closely with their customers through new simple-to-use mobile and social tools."

This article was originally published on 2010-11-09