Xerox Mobile Print App, MFP Aimed at Small Businesses

By Nathan Eddy

Print solutions specialist Xerox announced the launch of two tools aimed at boosting the productivity of small to medium-size businesses, including a free mobile print app, PrintBack, and a color multifunction printer, the WorkCentre 6015, Xerox’s first WiFi-enabled device.

Starting at $449, the WorkCentre 6015 is available worldwide through Xerox direct sales, agents, resellers and dealers, while the PrintBack app is available as a free download via Xerox's Website, the Google Android Market and Apple’s App Store.

PrintBack lets users access their Mac- or PC-connected printer through a Google Android or Apple iOS-enabled device. A document, photo or Web page is sent via an open email service—such as Gmail, Hotmail or the storage service Dropbox—from the mobile device to the default printer. PrintBack, which is designed to work on any manufacturer or network printer and MFP, can also directly print photos taken on a smartphone or tablet, copy documents and photos from Dropbox to the computer’s "Downloads" folder remotely, and keep print jobs at the computer until released to avoid sensitive documents being out in the open.

The WorkCentre 6015 desktop MFP combines print, copy, scan, fax and digital workflow capabilities. The appliance shares the same print functionality as the Xerox Phaser 6010 color printer—with print speeds as fast as 12 pages per minute (ppm) for color and 15 ppm for black and white. It also features plug-and-play setup and the ability to handle custom media and sizes, offers 1,200-by-2,400-dot-per-inch (dpi) maximum print resolution and a Hi-Q LED print engine designed to consume low energy and space and produce low levels of noise.

The printer also features Pantone color calibrated solid-color simulations and Xerox color correction technology to provide tools for matching the colors of important business assets, such as company logos, a two-line LCD user interface featuring a gauge that shows current toner levels, a 295MHz processor and 128MB of standard memory.

Earlier this year, the company unveiled FreeFlow Variable Information (VI) Suite—with upgrades that make it possible for marketers to design, create and produce personalized and customized documents. Features include VI Design Express, a plug-in to Adobe InDesign that handles design creations such as programming of personalized jobs, and VI eCompose, which creates PDF files of the finished marketing piece so it can be viewed electronically. 

This article was originally published on 2011-10-12