EFI Launches PrintMe Mobile for Smartphones, Tablets

By Jennifer Lawinski

Resellers whose customers are longing to print to networked printers from their mobile devices now have another tool in their solutions toolbox with the launch of PrintMe Mobile from vendor EFI.

Targeted for customers of all sizes, from the SMB through the enterprise, PrintMe Mobile lets users connect with printers from their Apple- or Android-based smartphone or tablet via WiFi or email. The Direct to Print feature lets users print directly from their devices via WiFi. The Email to Print function lets users print an email and its attached files by sending it to the network. Release to Print functions holds printing jobs until the user releases a file with a retrieval code. 

EFI's software is deployed on a Windows PC, server or virtual machine inside the corporate firewall and facilitates communication between mobile devices and networked printers. The software is printer-agnostic.

"We have built PrintMe Mobile to meet the needs of our reseller partners and their customers," said John Henze, vice president of Fiery marketing at EFI, in a statement. "We will be expanding our existing channel by recruiting a strong set of IT resellers with mobility practices to enable us to fulfill the growing demand for mobile printing in businesses of all sizes."

EFI is initially targeting the health care, legal and education markets, with managed services and mobility-focused VARs to follow."We have a very active channel program. We have thousands of existing channel partners in the print industry and what we're going to be looking for is to take those programs and deliver them to the IT resellers that fit the right profile," said Tom Offutt, director of Business Development at EFI.

"This is the opportunity for the reseller to look like a hero to their customer base because they can bring in a really cool solution that will solve problems that people aren't even aware that they have," he said.

Resellers will have access to free demo software, qualified leads, priority technical support and volume discounts, EFI said. A free demo video is available here.

"Managed Print Services is exploding. It's the equivalent of what IT outsourcing was several years ago in delivering cost savings to businesses," said Holly Muscolino, research director for the Hardcopy Peripherals: Software and Services program at IDC, in a statement. "Combine this with the undeniable fact tablet adoption in the enterprise is accelerating, and all signs point to the need for mobile printing solutions in the enterprise that can support any device regardless of OS, operate effectively in a heterogeneous printer environment and conform to corporate IT security policies. EFI's PrintMe Mobile solution is an example of this type of solution." 

This article was originally published on 2011-11-02